Direct Bookings

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Case Study: How Future Inns Hotels attracted last-minute direct bookings with flexible offers

Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.
Product

How to Create a Last-Minute Black Friday Campaign for Your Hotel

Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.
Trends and Insights

Free eBook: A Complete Guide to Building and Launching Your New Hotel Website

Building a hotel website used to be a complex, expensive and lengthy process. This eBook covers all you need to build and launch your own accessible, highly converting and mobile-friendly website.
Customers

Case Study: Building a hotel website that stands the test of time

Even hotels with a high percentage of direct bookings are defending their hard-earned guests from OTA efforts. We look at how Montboulard refined their story and got a scalable website that can stand the test of time.
Customers

Case study: How to offset the impact of seasonality by increasing mid-week occupancy rates

Seasonal changes bring about fluctuations in occupancy rates, with an expected transition towards weekend stays. We look at how a hotel increased their mid-week occupancy rates.
Customers

Case Study: How Amrâth Hotels increased direct bookings with multi-touchpoint seasonal offers

To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
Industry

How to use direct booking benefits to convince guests to book direct

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.
Customers

Case Study: How The Langham, London increased direct bookings from first-time visitors

Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.
Customers

Case Study: The hotel website builder that graphic designers chose

Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.
Trends and Insights

The Future of Hotel eCommerce

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.
Customers

Case Study: How The Langham, Chicago generated $30k in additional revenue in 2 months with one simple message

Restrictions are being lifted in certain places, and hotels can safely reopen all of their amenities. This brings the opportunity for additional revenue from upsells and add-ons. We look at how a luxury hotel used personalised messaging to bring awareness to their newly reopened Club Lounge.
Trends and Insights

7 eCommerce Tips for Hotels to Increase Conversion

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.
Trends and Insights

7 Hotel Marketing Trends for 2022

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.
Trends and Insights

9 effective ways to improve the guest experience

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.
Trends and Insights

Three key learnings from travel industry events in 2022 (so far)

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.
Product

Hotelchamp Offers Hotels The Chance To Win A Brand New Website To Help Strengthen Their Direct Channel

Hotelchamp announces today that hoteliers can enter into the draw to win a brand new, conversion optimised website built for their hotel, including free access to Hotelchamp eCommerce for 1 year.
Trends and Insights

The 6 Biggest Hotel Website Mistakes to Avoid in 2022

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.
Customers

Hotelchamp partners with The Langham, Sydney to enhance guest experience and increase direct revenue

Hotelchamp’s partnership with Langham Hospitality Group expands to 11 hotels with the recent addition of The Langham, Sydney.
Customers

Case Study: Fun and easy: “The game-changing” website builder for hoteliers

Cross Hotels & Resorts wanted to create a new website that they could easily design, build and control. Hotelchamp eCommerce empowered them to do that.
Trends and Insights

Emerging Trends for Hotel Website Design in 2022

A hotel website is the strongest first impression to potential guests. Get ahead of the trends for 2022 and ensure that your online presence will make a lasting impression.
Trends and Insights

Free ebook: 7 Strategies to Convert Metasearch Traffic

Your conversion rate is key for managing metasearch spend.  In this ebook, you'll learn how to optimise your website for converting metasearch traffic.
Trends and Insights

Free ebook: A Hotelier’s Reopening Playbook

Get all the tips and tricks for a successful reopening for your hotel. Download this ebook now.
Trends and Insights

6 Reasons Why Your Hotel Should Have a Website

Digitalisation has grown at a rapid speed across all industries, especially travel. A hotel website is now essential to reach and get closer to your guests.
Trends and Insights

6 Hotel Marketing Tips for Valentine’s Day

For hotel marketers, Valentine’s Day is one of the first big events of the year. Run a successful campaign with these tips that drive revenue for your hotel.
Trends and Insights

12 travel industry trends that hoteliers need to be aware of for 2022

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.
Industry

How to get started with Google Hotel Ads (GHA)

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.
Customers

Customer Stories: Hedgehogs and direct bookings with Royal Crescent Hotel and Spa

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.
Trends and Insights

Marketing strategies to increase your hotel’s direct bookings

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.
Industry

The Future of Hotel Loyalty Programs and How to Encourage Repeat Bookings

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.
Customers

Case Study: The strategy that generated over €30K of direct revenue

In 3 months, we helped generate over €30K of direct revenue for Royal Crescent Hotel. In this case study, learn about the strategy behind this success.
Industry

6 essential Metasearch tips for hotels

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.
Customers

Customer Stories: How Future Inns UK has increased their website conversion rate

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.
Trends and Insights

How Mobile-Friendly Is Your Website?

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.
Industry

Getting Better At Meta – Hotelchamp’s Easy Guide To Metasearch

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.
Industry

Why hotels should invest in direct bookings over OTAs

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.
Trends and Insights

4 simple ways to get bargain hunters to book direct

Price sensitivity influences a large number of guests when choosing a hotel. Use these 4 techniques to get bargain hunters to book directly without damaging your rates.
Trends and Insights

How to increase your hotel’s website traffic

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.
Trends and Insights

4 behaviour myths that are stopping guests from booking (and how you can fix it)

Many hotel websites are designed around 4 guest behaviour myths. We’ve busted these, and have the answers to get guests booking on your website.
Trends and Insights

5 tips to get your hotel website ready for this summer

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.
Industry

Case study: How optimising retargeting emails helps the leaky booking funnel

The journey of converting website visitors into hotel guests can be a challenging one. Our team analysed a sample of hotels and shared the learnings to address the leaky booking funnel.
Trends and Insights

Is the price comparison on your website really adding value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.
Trends and Insights

How to set up a last minute Mother’s Day campaign for your hotel

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.
Industry

Customer Stories: How Sofitel Legend The Grand Amsterdam’s geo-targeted offer generated over 30% click-through

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.
Trends and Insights

91% direct revenue increase for hotels over Black Friday weekend

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.
Industry

Free ebook download: Surviving an economic downturn

In our latest free ebook, we go more in-depth into tactics hotelier can use to survive an economic downturn without causing longterm damage to rates.
Trends and Insights

How to reduce costs while increasing incremental revenue for your hotel

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.
Product

Creating a festive campaign to maximise hotel revenue

In this video, learn how you can create successful campaigns to make the most of the festive season.
Industry

How your hotel’s food and beverage strategy is your key to recovery

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.
Trends and Insights

How to create a successful staycation campaign

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.
Customers

Customer Stories: Increasing direct bookings during lockdown with Terra The Magic Place

During the COVID-19 crisis, Terra The Magic Place used Hotelchamp to increase their email sign-ups and direct bookings. Learn about their experience here.
Industry

How hotels can reduce the customer acquisition costs of metasearch campaigns

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Trends and Insights

5 learnings to increase email capture success

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.
Trends and Insights

5 Opt-in copy secrets for a higher newsletter signup rate

Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.
Industry

The future of travel: creativity during a crisis

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?
Industry

How COVID-19 is affecting city vs. country travel

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.
Industry

Case Study: Capture up to 20x more emails

In this case study, we compared the results of different email capture messages. We also share our top tips for increasing newsletter sign-ups and conversion.
Industry

HIC Corona Talk: Virus vs. Hotels—How to push direct sales

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.
Trends and Insights

20 new direct booking benefits for the age of social distancing

To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.
Industry

Case Study: Increasing occupancy using unique offers

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.
Industry

Three clever campaigns for a strong re-opening of your hotel

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.
Trends and Insights

How hotels can bring in revenue without selling dates

Learn how to address guest uncertainty and implement strategies to bring in direct revenue.
Industry

6 keys to building a high-performing hotel website

When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.
Industry

5 tips to create a successful Black Friday campaign for your hotel

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.
Trends and Insights

Building guest confidence with personalised messaging

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.
Trends and Insights

Why your hotel should offer pet-friendly stays

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.
Trends and Insights

Turn today’s website visitors into tomorrow’s bookers: Email tactics for COVID-19

Find out how to maximise the number of website visitor email addresses your hotel website collects with these strategies.
Trends and Insights

How hoteliers can navigate a demand shock during a crisis

We’ve taken a look at what’s happened in the past, and what hoteliers can learn from these previous demand shocks.