Authentic experiences and using AI with intention. Find out what the empowered travellers of 2025 are craving.

Discover 2025's top hotel marketing trends, from AI-driven personalisation to social commerce, visual content strategies, and reputation management to boost bookings and guest satisfaction.

Stand out this Black Friday! Discover top strategies to boost your hotel's direct bookings, outshine OTAs, and make this season your most successful yet.

Optimising your booking funnel is key to boosting direct conversion and increasing revenue. Learn the strategies to create a more efficient booking process.

First impressions matter—especially when you compete with hundreds of hotels. Your website's visuals can go a long way in helping you impress. Check out the top ways to make every pixel count, evoke emotions and drive conversion.

Hotelchamp announces the beginning of a new partnership with Hotel Sacher. Utilising Hotelchamp Convert, the three Hotel Sacher properties aim to personalise the guest experience on their website and compete against OTAs.

Welcome to the Masterclass that puts you back in control of your hotel’s story. In just 1 hour across 8 action-packed modules, this masterclass empowers you with the tools and knowledge to captivate your audience and increase conversions on your direct channel.

Booking engine abandonment is a major challenge for hotels. Discover the top 5 reasons guests abandon bookings and effective fixes to boost conversions.

Fan and event tourism are booming, offering hoteliers a golden opportunity. Discover strategies to attract passionate travellers and turn your hotel into their ideal destination.

In the series "Hospitality Influencers", Revfine.com provides insights into the future of hospitality through interviews with individuals shaping the industry. Read the interview of Kristian Valk, Founder and CEO of Hotelchamp.

Discover how to boost engagement on your hotel's website with these top 5 tips for creating effective, user-friendly carousel messages.

Google announces more changes set to impact the way hoteliers carry out their business online. Find out how hotels will need to handle privacy concerns for traffic within EEA.

Using resources without a strategy is a gamble. Find out what social media platforms your hotel should invest in. Plus, how to craft stories for the biggest social channels.

Looking to upgrade your existing booking engine or select your first one? Here are the features that make a booking engine ideal, and why they matter.

Discover how to captivate modern travellers with the 2024 top hotel marketing trends—from immersive AR/VR tours to impactful influencer partnerships.

Marilena Niemeyer from Empire Riverside Hotel Hamburg explains how the collaboration with Hotelchamp made creating and nurturing guest relationships easier.

From video content to Gen Z's impact, sustainability, fan tourism, and AI shaping the future of hospitality—here are the hottest travel industry trends for 2024.

No-code inline messages are the game-changer for a seamless user experience on your hotel website. With Hotelchamp's Click-and-Embed, you can now also set them up in minutes.

From personalisation to ROI optimisation, data-driven strategies are key to thriving in today's hospitality landscape. Unlock the power of customer data to enhance your hotel marketing strategies.

Effective email marketing can help hotels gain loyal customers and boost bookings. Learn actionable tips to increase the return on investment of your email marketing campaigns.

Personalising the digital guest experience can elevate guest satisfaction and boost revenue. Here are 6 top strategies for crafting a stellar personalised digital guest experience.

Optimize your hotel’s website with SEO best practices to enhance visibility and connect swiftly with potential guests eager to book. Focus on quality experiences and ethical SEO strategies.

Dive into the psychology of scarcity and urgency and their impact on hotel bookings. Plus, practical steps for hoteliers to harness their potential in today's market.

Hotels face fierce competition in the digital age. Learn how adopting eCommerce trends like chatbots, AR/VR tours, and diverse payments can elevate direct bookings.

You can transform your hotel into a paradise for remote workers. Learn strategies for personalising offers, engaging on social media, and building lasting guest relationships.

Email marketing can be of great use in the hospitality industry. Here are 9 strategic campaigns to enhance your relationship with guests, boost your hotel's revenue and foster customer loyalty.

The future is AI. Discover Hotelchamp's new AI-driven features—AI Persuasive Writer and AI Translator—saving you time and helping you boost conversion and personalisation.

In the world of marketing, the only thing that is constant is change. We looked into five areas that every hotel marketer should focus on to future-proof their role, beyond just understanding the latest tools or platforms.

Unlock the strategies for robust online reputation management. Learn how to leverage digitalisation and social media to enhance your hotel's reputation.

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.

Learn to harness the power of social proof in hotel marketing. From customer reviews to innovative strategies, discover effective ways to build trust, engage guests, and stand out.

Catering to everyone means catering to no one. To ensure a focused and highly targeted marketing strategy, we looked at the 3 steps you need to take to ensure you best appeal to your target audience.

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.

Your local community is key to becoming more sustainable and pleasing travellers' complex needs. We look at 5 reasons why your hotel should engage with the local community. Plus, we look at tips for hotels to make the best use of local partnerships.

Travellers are prioritising sustainability and socially conscious travel more and more. We look at how to ensure your hotel lives up to the standards of eco-conscious travellers. Plus, we look at how to communicate your efforts with your guests in a way that creates trust.

Most travel purchases happen online, so travellers have plenty of hotel choices—and many of them consider price as an important factor. We look at how a hotel stayed competitive and attracted guests during off-peak months with a 360-degree cross-device campaign.

Travel is quickly returning to pre-pandemic levels, but travellers' habits have changed. We look at the top travel industry trends to look out for in 2023 and industry insights from the team at Hotelchamp:

ChatGPT has taken the world by storm. Like many tech enthusiasts, the Hotelchamp team has also explored the capabilities of ChatGPT. Check out what our team of hotel tech experts have to say about the future of ChatGPT in the hotel and travel industries.

2023 will be another big year for the travel industry. Hotel marketers need a clear strategy to focus efforts and attract new emerging audiences. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023.

OpenAI's AI-powered chatbot, ChatGPT has taken the world by storm. We look into how generative AI will impact the hotel industry and what opportunities and limitations there are for hoteliers.

The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.

Staff shortages, high operating costs and increasing OTA commissions are eating into hotels' revenues. We look at how Pillows Hotels turned an F&B bundle into a year-round incentive to book direct.

With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.

With a plethora of website builders and templates, hoteliers can craft gorgeous and functional hotel websites with little to no experience. Learn what features you need to ensure your template has.

Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.

Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.

Building a hotel website used to be a complex, expensive and lengthy process. This eBook covers all you need to build and launch your own accessible, highly converting and mobile-friendly website.

A strong, consistent brand identity builds trust with your customers and brings you more revenue. With a brand guide, you can narrow your design to a particular look and feel, and make quick and deliberate design decisions. We look at what you should include in your brand guide.

Seasonal changes bring about fluctuations in occupancy rates, with an expected transition towards weekend stays. We look at how a hotel increased their mid-week occupancy rates.

Mobile devices account for almost 60% of web traffic globally, so hotels need to prioritize a mobile-friendly design when it comes to their web presence. If you were looking for an incentive to prioritize your mobile presence, here it is.

To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.

More guests are making bookings online, and their purchasing power can make a real difference to your hotel’s bottom line. Here are our 5 creative, free and reliable ways to bring the right people to your website.

Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.

Stay at the forefront of innovation and ahead of your competitors by learning the skills required to be a great leader when marketing your hotel. Here are our 5 keys to help you out.

Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.

It's essential to know how your guests feel about your service so that you can change, tweak or improve it to better suit their needs. Read our list of best ways to ask your guests for reviews.

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.

In this case study, learn how The Langham, Chicago used Hotelchamp’s audience persona targeting and inline messaging to increase additional revenue from upsells and add-ons.

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.

Hotelchamp announces today that hoteliers can enter into the draw to win a brand new, conversion optimised website built for their hotel, including free access to Hotelchamp eCommerce for 1 year.

Hotelchamp has launched an online store feature that allows hoteliers to generate instant revenue by easily selling vouchers, experiences or merchandise on a highly converting storefront.

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.

Cross Hotels & Resorts wanted to create a new website that they could easily design, build and control. Hotelchamp eCommerce empowered them to do that.

No-code website builders allow any type of creator to build modern apps and websites visually. Find out more about why no-code website design is the future.

A hotel website is the strongest first impression to potential guests. Get ahead of the trends for 2022 and ensure that your online presence will make a lasting impression.

Email is a powerful way to nurture and communicate with potential guests. In 9 months, we helped one client get 1200 new subscribers. Find out how in this case study.

Your conversion rate is key for managing metasearch spend. In this ebook, you'll learn how to optimise your website for converting metasearch traffic.

Get all the tips and tricks for a successful reopening for your hotel. Download this ebook now.

Digitalisation has grown at a rapid speed across all industries, especially travel. A hotel website is now essential to reach and get closer to your guests.

For hotel marketers, Valentine’s Day is one of the first big events of the year. Run a successful campaign with these tips that drive revenue for your hotel.

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.

Take the guesswork out of building a new website. This checklist will help you to create and launch a new hotel website successfully.

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

The journey of converting website visitors into hotel guests can be a challenging one. Our team analysed a sample of hotels and shared the learnings to address the leaky booking funnel.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.

In this video, learn how you can create successful campaigns to make the most of the festive season.