In the world of marketing, the only thing that is constant is change. We looked into five areas that every hotel marketer should focus on to future-proof their role, beyond just understanding the latest tools or platforms.
User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.
The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.
Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.
Your local community is key to becoming more sustainable and pleasing travellers' complex needs. We look at 5 reasons why your hotel should engage with the local community. Plus, we look at tips for hotels to make the best use of local partnerships.
Travellers are prioritising sustainability and socially conscious travel more and more. We look at how to ensure your hotel lives up to the standards of eco-conscious travellers. Plus, we look at how to communicate your efforts with your guests in a way that creates trust.
Most travel purchases happen online, so travellers have plenty of hotel choices—and many of them consider price as an important factor. We look at how a hotel stayed competitive and attracted guests during off-peak months with a 360-degree cross-device campaign.
Travel is quickly returning to pre-pandemic levels, but travellers' habits have changed. We look at the top travel industry trends to look out for in 2023 and industry insights from the team at Hotelchamp:
ChatGPT has taken the world by storm. Like many tech enthusiasts, the Hotelchamp team has also explored the capabilities of ChatGPT. Check out what our team of hotel tech experts have to say about the future of ChatGPT in the hotel and travel industries.
2023 will be another big year for the travel industry. Hotel marketers need a clear strategy to focus efforts and attract new emerging audiences. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023.
The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.
With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.
Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.
Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.
A strong, consistent brand identity builds trust with your customers and brings you more revenue. With a brand guide, you can narrow your design to a particular look and feel, and make quick and deliberate design decisions. We look at what you should include in your brand guide.
Mobile devices account for almost 60% of web traffic globally, so hotels need to prioritize a mobile-friendly design when it comes to their web presence. If you were looking for an incentive to prioritize your mobile presence, here it is.
To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
More guests are making bookings online, and their purchasing power can make a real difference to your hotel’s bottom line. Here are our 5 creative, free and reliable ways to bring the right people to your website.
Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.
eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.
Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.
New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.
Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.
More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.
With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.
Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.
Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.
Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.
Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.
When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.
Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.