For hotel marketers, Valentine’s Day is likely the first big event of the year. Run a successful campaign with these tips that drive revenue for your hotel.

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.

Take the guesswork out of building a new website. This checklist will help you to create and launch a new hotel website successfully.

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

Whether you are launching a new website for your hotel or revamping an existing one, here are the imagery best practices that you need to know to put your hotel's best foot forward.

The concept of colour psychology is a hot topic in art and marketing. Learn how by using colour, you can evoke the right online experience for your guests.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.

In this video, learn how you can create successful campaigns to make the most of the festive season.

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.

Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.

Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.

Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.

In this case study, we compared the results of different email capture messages. We also share our top tips for increasing newsletter sign-ups and conversion.

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.

To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.

When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.

Find out how to maximise the number of website visitor email addresses your hotel website collects with these strategies.

Find out how hotels are using website notifications to update their guests and potential guests about the Coronavirus.

We’ve taken a look at what’s happened in the past, and what hoteliers can learn from these previous demand shocks.