Hotel Marketing

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Trends and Insights

Top 5 Reasons for Booking Engine Abandonment and How to Fix Them

Booking engine abandonment is a major challenge for hotels. Discover the top 5 reasons guests abandon bookings and effective fixes to boost conversions.
Trends and Insights

How fan and event tourism can be a gold mine for hoteliers

Fan and event tourism are booming, offering hoteliers a golden opportunity. Discover strategies to attract passionate travellers and turn your hotel into their ideal destination.
Industry

Exploring the Future of Hospitality with Kristian Valk, CEO and Founder of Hotelchamp

In the series "Hospitality Influencers", Revfine.com provides insights into the future of hospitality through interviews with individuals shaping the industry. Read the interview of Kristian Valk, Founder and CEO of Hotelchamp.
Trends and Insights

5 Practical Tips for Powerful Carousel Website Messages

Discover how to boost engagement on your hotel's website with these top 5 tips for creating effective, user-friendly carousel messages.
Industry

How Google Consent Mode v2 Will Impact Hotel Website Traffic In the European Economic Area (EEA)

Google announces more changes set to impact the way hoteliers carry out their business online. Find out how hotels will need to handle privacy concerns for traffic within EEA.
Trends and Insights

How To Choose The Best Social Media Platform For Your Hotel

Using resources without a strategy is a gamble. Find out what social media platforms your hotel should invest in. Plus, how to craft stories for the biggest social channels.
Trends and Insights

7 Key Features Your Online Booking Engine Needs to Have

Looking to upgrade your existing booking engine or select your first one? Here are the features that make a booking engine ideal, and why they matter.
Trends and Insights

8 Hotel Marketing Trends To Boost Your Hotel's Campaigns in 2024

Discover how to captivate modern travellers with the 2024 top hotel marketing trends—from immersive AR/VR tours to impactful influencer partnerships.
Customers

Customer Stories: Increasing direct bookings and nurturing guest relationships with Empire Riverside Hotel Hamburg

Marilena Niemeyer from Empire Riverside Hotel Hamburg explains how the collaboration with Hotelchamp made creating and nurturing guest relationships easier.
Trends and Insights

11 Travel Industry Trends That Hoteliers Need To Be Aware Of For 2024

From video content to Gen Z's impact, sustainability, fan tourism, and AI shaping the future of hospitality—here are the hottest travel industry trends for 2024.
Product

Transform Your Hotel Website with No-Code Inline Messages

No-code inline messages are the game-changer for a seamless user experience on your hotel website. With Hotelchamp's Click-and-Embed, you can now also set them up in minutes.
Trends and Insights

How Customer Data Can Boost Your Hotel Marketing Strategy

From personalisation to ROI optimisation, data-driven strategies are key to thriving in today's hospitality landscape. Unlock the power of customer data to enhance your hotel marketing strategies.
Trends and Insights

7 Email Marketing Tips to Increase Your Hotel's Return-On-Investment

Effective email marketing can help hotels gain loyal customers and boost bookings. Learn actionable tips to increase the return on investment of your email marketing campaigns.
Trends and Insights

6 Strategies for Crafting a Personalised Digital Guest Experience

Personalising the digital guest experience can elevate guest satisfaction and boost revenue. Here are 6 top strategies for crafting a stellar personalised digital guest experience.
Trends and Insights

SEO Best Practices to Boost Your Hotel Website

Optimize your hotel’s website with SEO best practices to enhance visibility and connect swiftly with potential guests eager to book. Focus on quality experiences and ethical SEO strategies.
Trends and Insights

How to Use Scarcity and Urgency to Boost Your Hotel Marketing Strategy

Dive into the psychology of scarcity and urgency and their impact on hotel bookings. Plus, practical steps for hoteliers to harness their potential in today's market.
Trends and Insights

3 eCommerce Trends Hotels Can Use to Boost Direct Bookings

Hotels face fierce competition in the digital age. Learn how adopting eCommerce trends like chatbots, AR/VR tours, and diverse payments can elevate direct bookings.
Industry

How to Attract the New Wave of Remote Workers to Your Hotel

You can transform your hotel into a paradise for remote workers. Learn strategies for personalising offers, engaging on social media, and building lasting guest relationships.
Trends and Insights

9 Email Marketing Campaigns to Boost Your Hotel's Revenue and Guest Engagement

Email marketing can be of great use in the hospitality industry. Here are 9 strategic campaigns to enhance your relationship with guests, boost your hotel's revenue and foster customer loyalty.
Product

New Hotelchamp Features: Harness the Power of AI for Your Hotel’s Website

The future is AI. Discover Hotelchamp's new AI-driven features—AI Persuasive Writer and AI Translator—saving you time and helping you boost conversion and personalisation.
Trends and Insights

5 Essential Skills to Future-Proof Your Hotel Marketing Role

In the world of marketing, the only thing that is constant is change. We looked into five areas that every hotel marketer should focus on to future-proof their role, beyond just understanding the latest tools or platforms.
Trends and Insights

Strategies for Building a Strong Online Reputation for Hotels

Unlock the strategies for robust online reputation management. Learn how to leverage digitalisation and social media to enhance your hotel's reputation.
Trends and Insights

5 Booking Engine Messages to Help You Achieve Your Hotel Marketing Goals

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.
Trends and Insights

Harnessing the Power of Social Proof for Your Hotel Website

Learn to harness the power of social proof in hotel marketing. From customer reviews to innovative strategies, discover effective ways to build trust, engage guests, and stand out.
Industry

3 Steps to Reaching And Converting Your Hotel’s Target Audience

Catering to everyone means catering to no one. To ensure a focused and highly targeted marketing strategy, we looked at the 3 steps you need to take to ensure you best appeal to your target audience.
Trends and Insights

How user-generated content can boost your hotel marketing strategy

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.
Trends and Insights

Using Consumer Psychology To Increase Hotel Website Conversion

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.
Product

Creating Highly Converting Easter Campaigns To Increase Direct Bookings

Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.
Industry

5 reasons why hotels should engage with their local community

Your local community is key to becoming more sustainable and pleasing travellers' complex needs. We look at 5 reasons why your hotel should engage with the local community. Plus, we look at tips for hotels to make the best use of local partnerships.
Industry

A Guide to Sustainability and Social Responsibility for Hotels

Travellers are prioritising sustainability and socially conscious travel more and more. We look at how to ensure your hotel lives up to the standards of eco-conscious travellers. Plus, we look at how to communicate your efforts with your guests in a way that creates trust.
Customers

Case Study: How to convert guests all along the booking journey with a cross-device campaign

Most travel purchases happen online, so travellers have plenty of hotel choices—and many of them consider price as an important factor. We look at how a hotel stayed competitive and attracted guests during off-peak months with a 360-degree cross-device campaign.
Industry

11 Travel Industry Trends for 2023 and How to Prepare

Travel is quickly returning to pre-pandemic levels, but travellers' habits have changed. We look at the top travel industry trends to look out for in 2023 and industry insights from the team at Hotelchamp:
Trends and Insights

ChatGPT in Hospitality: What Hotel Tech Experts Think

ChatGPT has taken the world by storm. Like many tech enthusiasts, the Hotelchamp team has also explored the capabilities of ChatGPT. Check out what our team of hotel tech experts have to say about the future of ChatGPT in the hotel and travel industries.
Trends and Insights

The 8 Hotel Marketing Trends You Need to Know for 2023

2023 will be another big year for the travel industry. Hotel marketers need a clear strategy to focus efforts and attract new emerging audiences. To help refine your strategy for the coming year, here are 8 hotel marketing trends for 2023.
Trends and Insights

What hoteliers need to know about ChatGPT and Generative AI

OpenAI's AI-powered chatbot, ChatGPT has taken the world by storm. We look into how generative AI will impact the hotel industry and what opportunities and limitations there are for hoteliers.
Customers

Case Study: How Eden Hotels recovered and converted visitors abandoning their booking engine

The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.
Customers

Case Study: How Pillows Hotels boosted year-round revenues with food and beverage bundles

Staff shortages, high operating costs and increasing OTA commissions are eating into hotels' revenues. We look at how Pillows Hotels turned an F&B bundle into a year-round incentive to book direct.
Industry

Free eBook: A Revenue Manager's Guide to Using Personalisation to Increase Direct Revenue

With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.
Industry

8 Features You Need in Your Hotel Website Template

With a plethora of website builders and templates, hoteliers can craft gorgeous and functional hotel websites with little to no experience. Learn what features you need to ensure your template has.
Customers

Case Study: How Future Inns Hotels attracted last-minute direct bookings with flexible offers

Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.
Product

How to Create a Last-Minute Black Friday Campaign for Your Hotel

Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.
Trends and Insights

Free eBook: A Complete Guide to Building and Launching Your New Hotel Website

Building a hotel website used to be a complex, expensive and lengthy process. This eBook covers all you need to build and launch your own accessible, highly converting and mobile-friendly website.
Industry

What to Include in Your Hotel's Brand Guide

A strong, consistent brand identity builds trust with your customers and brings you more revenue. With a brand guide, you can narrow your design to a particular look and feel, and make quick and deliberate design decisions. We look at what you should include in your brand guide.
Customers

Case study: How to offset the impact of seasonality by increasing mid-week occupancy rates

Seasonal changes bring about fluctuations in occupancy rates, with an expected transition towards weekend stays. We look at how a hotel increased their mid-week occupancy rates.
Industry

A Hotelier's Guide to Crafting a Mobile-Friendly Website

Mobile devices account for almost 60% of web traffic globally, so hotels need to prioritize a mobile-friendly design when it comes to their web presence. If you were looking for an incentive to prioritize your mobile presence, here it is.
Customers

Case Study: How Amrâth Hotels increased direct bookings with multi-touchpoint seasonal offers

To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
Industry

How to use direct booking benefits to convince guests to book direct

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.
Trends and Insights

5 Creative, Free & Reliable Ways to Drive More Traffic to Your Website

More guests are making bookings online, and their purchasing power can make a real difference to your hotel’s bottom line. Here are our 5 creative, free and reliable ways to bring the right people to your website.
Customers

Case Study: How The Langham, London increased direct bookings from first-time visitors

Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.
Industry

5 Keys to Becoming a Great Hotel Marketing Leader

Stay at the forefront of innovation and ahead of your competitors by learning the skills required to be a great leader when marketing your hotel. Here are our 5 keys to help you out.
Customers

Case Study: The hotel website builder that graphic designers chose

Finca Malvasia needed a full revamp of their website. With Hotelchamp eCommerce, they now have a "good quality, good looking site that was SEO compatible”.
Trends and Insights

The Future of Hotel eCommerce

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.
Trends and Insights

The 10 best ways to ask for reviews

It's essential to know how your guests feel about your service so that you can change, tweak or improve it to better suit their needs. Read our list of best ways to ask your guests for reviews.
Industry

Airbnb announces major changes to reflect how travellers' behaviour has changed

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.
Industry

A Hotel Marketers Introduction To Google Analytics 4 (GA4)

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.
Customers

Case Study: How The Langham, Chicago generated $30k in additional revenue in 2 months with one simple message

In this case study, learn how The Langham, Chicago used Hotelchamp’s audience persona targeting and inline messaging to increase additional revenue from upsells and add-ons.
Trends and Insights

7 eCommerce Tips for Hotels to Increase Conversion

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.
Trends and Insights

7 Hotel Marketing Trends for 2022

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.
Trends and Insights

9 effective ways to improve the guest experience

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.
Trends and Insights

Three key learnings from travel industry events in 2022 (so far)

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.
Product

Hotelchamp Offers Hotels The Chance To Win A Brand New Website To Help Strengthen Their Direct Channel

Hotelchamp announces today that hoteliers can enter into the draw to win a brand new, conversion optimised website built for their hotel, including free access to Hotelchamp eCommerce for 1 year.
Product

Hotelchamp Launches Online Stores for Hotels And A New Library Of Conversion Optimised Hotel Website Templates

Hotelchamp has launched an online store feature that allows hoteliers to generate instant revenue by easily selling vouchers, experiences or merchandise on a highly converting storefront.
Trends and Insights

The 6 Biggest Hotel Website Mistakes to Avoid in 2022

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.
Customers

Case Study: Fun and easy: “The game-changing” website builder for hoteliers

Cross Hotels & Resorts wanted to create a new website that they could easily design, build and control. Hotelchamp eCommerce empowered them to do that.
Trends and Insights

Why No-Code Website Design is the Future

No-code website builders allow any type of creator to build modern apps and websites visually. Find out more about why no-code website design is the future.
Trends and Insights

Emerging Trends for Hotel Website Design in 2022

A hotel website is the strongest first impression to potential guests. Get ahead of the trends for 2022 and ensure that your online presence will make a lasting impression.
Customers

Case Study: Generating 1200 email sign-ups during a downturn

Email is a powerful way to nurture and communicate with potential guests. In 9 months, we helped one client get 1200 new subscribers. Find out how in this case study.
Trends and Insights

Free ebook: 7 Strategies to Convert Metasearch Traffic

Your conversion rate is key for managing metasearch spend. In this ebook, you'll learn how to optimise your website for converting metasearch traffic.
Trends and Insights

Free ebook: A Hotelier’s Reopening Playbook

Get all the tips and tricks for a successful reopening for your hotel. Download this ebook now.
Trends and Insights

6 Reasons Why Your Hotel Should Have a Website

Digitalisation has grown at a rapid speed across all industries, especially travel. A hotel website is now essential to reach and get closer to your guests.
Trends and Insights

6 Hotel Marketing Tips for Valentine's Day

For hotel marketers, Valentine’s Day is one of the first big events of the year. Run a successful campaign with these tips that drive revenue for your hotel.
Trends and Insights

12 travel industry trends that hoteliers need to be aware of for 2022

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.
Industry

How to get started with Google Hotel Ads (GHA)

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.
Customers

Customer Stories: Hedgehogs and direct bookings with Royal Crescent Hotel and Spa

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.
Trends and Insights

Marketing strategies to increase your hotel’s direct bookings

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.
Industry

The Future of Hotel Loyalty Programs and How to Encourage Repeat Bookings

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.
Product

A checklist for building and launching your new hotel website

Take the guesswork out of building a new website. This checklist will help you to create and launch a new hotel website successfully.
Industry

How to attract and engage the Next-Gen Traveller in a post-pandemic world

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.
Industry

6 essential Metasearch tips for hotels

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.
Customers

Customer Stories: How Future Inns UK has increased their website conversion rate

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.
Trends and Insights

How Mobile-Friendly Is Your Website?

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.
Industry

Getting Better At Meta – Hotelchamp’s Easy Guide To Metasearch

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.
Industry

Why hotels should invest in direct bookings over OTAs

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.
Trends and Insights

An introduction to SEO for hotels

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.
Trends and Insights

5 reasons why your hotel (or hostel) should have a blog

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.
Trends and Insights

5 tips to get your hotel website ready for this summer

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.
Industry

Case study: How optimising retargeting emails helps the leaky booking funnel

The journey of converting website visitors into hotel guests can be a challenging one. Our team analysed a sample of hotels and shared the learnings to address the leaky booking funnel.
Trends and Insights

How to set up a last-minute Mother's Day campaign for your hotel

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.
Industry

Customer Stories: How Sofitel Legend The Grand Amsterdam’s geo-targeted offer generated over 30% click-through

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.
Trends and Insights

91% direct revenue increase for hotels over Black Friday weekend

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.
Industry

5 ways hotels are creating positive sustainable change

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.
Trends and Insights

How to reduce costs while increasing incremental revenue for your hotel

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.
Product

Creating a festive campaign to maximise hotel revenue

In this video, learn how you can create successful campaigns to make the most of the festive season.
Trends and Insights

Conversational copywriting: how hotels can use it to increase direct bookings

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.
Industry

How your hotel’s food and beverage strategy is your key to recovery

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.
Industry

What hoteliers need to know for the festive season

Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.
Industry

How to exclude your hotel IP address from your reporting

Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.
Trends and Insights

How to create a successful staycation campaign

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.
Industry

How hotels can reduce the customer acquisition costs of metasearch campaigns

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Trends and Insights

5 learnings to increase email capture success

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.