Hotel Marketing

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Customer Stories: How Future Inns UK has increased their website conversion rate

Future Inns UK shares how they have increased their conversion rate by working with Hotelchamp. Plus, find out which campaigns drive the most success.
Trends and Insights

How Mobile-Friendly Is Your Website?

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.
Industry

Getting Better At Meta – Hotelchamp’s Easy Guide To Metasearch

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.
Industry

Why hotels should invest in direct bookings over OTAs

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.
Trends and Insights

An introduction to SEO for hotels

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.
Trends and Insights

5 reasons why your hotel (or hostel) should have a blog

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.
Trends and Insights

How to optimise your hotel website design for 2021

Great website design can contribute to better SEO, higher conversions, and a better overall guest experience. Here are 7 best practices to make your website shine.
Trends and Insights

A Hotelier’s Guide to Curating the Perfect Website Images

Whether you are launching a new website for your hotel or revamping an existing one, here are the imagery best practices that you need to know to put your hotel's best foot forward.
Trends and Insights

Can colour be used to boost your hotel website and drive more conversions?

The concept of colour psychology is a hot topic in art and marketing. Learn how by using colour, you can evoke the right online experience for your guests.
Trends and Insights

How to set up a last minute Mother’s Day campaign for your hotel

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.
Industry

Customer Stories: How Sofitel Legend The Grand Amsterdam’s geo-targeted offer generated over 30% click-through

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.
Trends and Insights

91% direct revenue increase for hotels over Black Friday weekend

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.
Industry

5 ways hotels are creating positive sustainable change

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.
Trends and Insights

How to reduce costs while increasing incremental revenue for your hotel

With revenue decimated by the pandemic, many hotels are searching for ways to reduce their costs, without reducing incremental revenue. In this blog, we explore how to increase your additional revenue. Plus, you’ll learn how to practically apply this to your hotel's strategy.
Trends and Insights

Creating a festive campaign to maximise hotel revenue in 2020

In this 2-minute video, Cansin Mert, Customer Success Manager at Hotelchamp, shares how you can create a campaign to make the most of this years festive season.
Trends and Insights

Conversational copywriting: how hotels can use it to increase direct bookings

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.
Industry

How your hotel’s food and beverage strategy is your key to recovery

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.
Trends and Insights

What hoteliers need to know for the 2020 festive season

Many shoppers will be online shopping this festive season. Learn how your hotel can appeal to these shoppers to make the most of the festive season.
Industry

How to exclude your hotel IP address from your reporting

Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.
Trends and Insights

How to create a successful staycation campaign

Staycations are one of the biggest travel trends at the moment. Use our tips to create your own successful Staycation campaigns to increase your hotel's direct bookings.
Industry

How hotels can reduce the customer acquisition costs of metasearch campaigns

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Trends and Insights

5 learnings to increase email capture success

Building a strong email database is a key part in continuing to build this guest relationship even after they have left the website. To help you increase your email capture success we analysed weeks of Email Capture data so that we can share our 5 key learnings to grow your email database.
Trends and Insights

5 Opt-in copy secrets for a higher newsletter signup rate

Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.
Industry

The future of travel: creativity during a crisis

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?
Industry

How COVID-19 is affecting city vs. country travel

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.
Customers

Case Study: Capture up to 20x more emails

In this case study, we compared the results of different email capture messages. We also share our top tips for increasing newsletter sign-ups and conversion.
Industry

HIC Corona Talk: Virus vs. Hotels—How to push direct sales

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.
Trends and Insights

20 new direct booking benefits for the age of social distancing

To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.
Customers

Case Study: Increasing occupancy using unique offers

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.
Industry

Three clever campaigns for a strong re-opening of your hotel

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.
Industry

6 keys to building a high performing hotel website

When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.
Trends and Insights

5 tips to create a successful Black Friday campaign for your hotel

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.
Trends and Insights

Building guest confidence with personalised messaging

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.
Trends and Insights

Why your hotel should offer pet-friendly stays

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.
Trends and Insights

Turn today’s website visitors into tomorrow’s bookers: Email tactics for COVID-19

Find out how to maximise the number of website visitor email addresses your hotel website collects with these strategies.
Trends and Insights

Hotelchamp’s informative messaging through the roof

Find out how hotels are using website notifications to update their guests and potential guests about the Coronavirus.
Trends and Insights

How hoteliers can navigate a demand shock during a crisis

We’ve taken a look at what’s happened in the past, and what hoteliers can learn from these previous demand shocks.