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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Posts byÂ
Victoria Sweeney
Trends and Insights
12 travel industry trends that hoteliers need to be aware of for 2022
Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.
Trends and Insights
5 reasons why your hotel (or hostel) should have a blog
Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.
Trends and Insights
Conversational copywriting: how hotels can use it to increase direct bookings
Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.
Industry
How your hotel’s food and beverage strategy is your key to recovery
We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.
Trends and Insights
20 new direct booking benefits for the age of social distancing
To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.
About Author
Victoria Sweeney
Victoria Sweeney is the Director of Marketing at Hotelchamp. Victoria has been at Hotelchamp for over 3 years, working with a number of hotels around the world. She combines her knowledge of marketing with the challenges that hotels are currently facing, to help strengthen the strategies that hoteliers implement across their direct channels.
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