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A Hotel Marketers Introduction To Google Analytics 4 (GA4)

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.
Customers

Case Study: How The Langham, Chicago generated $30k in additional revenue in 2 months with one simple message

Restrictions are being lifted in certain places, and hotels can safely reopen all of their amenities. This brings the opportunity for additional revenue from upsells and add-ons. We look at how a luxury hotel used personalised messaging to bring awareness to their newly reopened Club Lounge.
Trends and Insights

7 eCommerce Tips for Hotels to Increase Conversion

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.
Trends and Insights

7 Hotel Marketing Trends for 2022

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.
Trends and Insights

Three key learnings from travel industry events in 2022 (so far)

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.
Product

Hotelchamp Offers Hotels The Chance To Win A Brand New Website To Help Strengthen Their Direct Channel

Hotelchamp announces today that hoteliers can enter into the draw to win a brand new, conversion optimised website built for their hotel, including free access to Hotelchamp eCommerce for 1 year.
Product

Hotelchamp Launches Online Stores for Hotels And A New Library Of Conversion Optimised Hotel Website Templates

Hotelchamp has launched an online store feature that allows hoteliers to generate instant revenue by easily selling vouchers, experiences or merchandise on a highly converting storefront.
Trends and Insights

Biggest Hotel Website Mistakes to Avoid in 2022

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.
Customers

Cross Hotels & Resorts partners with Hotelchamp to build their new and improved website

Cross Hotels & Resorts launches their new website, built with Hotelchamp eCommerce—"the game-changer for hoteliers".
Customers

Case Study: Fun and easy: “The game-changing” website builder for hoteliers

Cross Hotels & Resorts wanted to create a new website that they could easily design, build and control. Hotelchamp eCommerce empowered them to do that.
Trends and Insights

Why No-Code Website Design is the Future

No-code website builders allow any type of creator to build modern apps and websites visually. Find out more about why no-code website design is the future.
Trends and Insights

Emerging Trends for Hotel Website Design in 2022

A hotel website is the strongest first impression to potential guests. Get ahead of the trends for 2022 and ensure that your online presence will make a lasting impression.
Trends and Insights

Free ebook: 7 Strategies to Convert Metasearch Traffic

Your conversion rate is key for managing metasearch spend. In this ebook, you'll learn how to optimise your website for converting metasearch traffic.
Trends and Insights

Free ebook: A Hotelier’s Reopening Playbook

Get all the tips and tricks for a successful reopening for your hotel. Download this ebook now.
Trends and Insights

6 Reasons Why Your Hotel Should Have a Website

Digitalisation has grown at a rapid speed across all industries, especially travel. A hotel website is now essential to reach and get closer to your guests.
Trends and Insights

12 travel industry trends that hoteliers need to be aware of for 2022

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.
Product

A checklist for building and launching your new hotel website

Take the guesswork out of building a new website. This checklist will help you to create and launch a new hotel website successfully.
Customers

Case Study: The strategy that generated over €30K of direct revenue

In 3 months, we helped generate over €30K of direct revenue for Royal Crescent Hotel. In this case study, learn about the strategy behind this success.
Industry

How to attract and engage the Next-Gen Traveller in a post-pandemic world

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.
Industry

The Cookie Banner Solution With 95% Active Consent

Only 10% of visitors give consent if you ask them to tick all 3 of the most common cookie boxes. Find out how to increase that number to a huge 95% with our cookie banner solution.
Trends and Insights

How Mobile-Friendly Is Your Website?

Have you ever thought about how your mobile website is perceived by guests? Here are 5 tips to increase your mobile bookings and how to optimise your mobile platform.
Trends and Insights

An introduction to SEO for hotels

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.
Trends and Insights

How to increase your hotel’s website traffic

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.
Trends and Insights

4 behaviour myths that are stopping guests from booking (and how you can fix it)

Many hotel websites are designed around 4 guest behaviour myths. We’ve busted these, and have the answers to get guests booking on your website.
Trends and Insights

Choosing between a single-page or multi-page website for your hotel

When creating a new website, one of the first decisions will be between a single or multi-page site. Here's what you need to know to make the best choice.
Trends and Insights

5 reasons why your hotel (or hostel) should have a blog

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.
Trends and Insights

Highly converting websites: A checklist for your hotel’s reopening

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.
Trends and Insights

5 tips to get your hotel website ready for this summer

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.
Trends and Insights

A Hotelier’s Guide to Curating the Perfect Website Images

Whether you are launching a new website for your hotel or revamping an existing one, here are the imagery best practices that you need to know to put your hotel's best foot forward.
Trends and Insights

Can colour be used to boost your hotel website and drive more conversions?

The concept of colour psychology is a hot topic in art and marketing. Learn how by using colour, you can evoke the right online experience for your guests.
Trends and Insights

Is the price comparison on your website really adding value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.
Trends and Insights

How to set up a last minute Mother’s Day campaign for your hotel

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.
Trends and Insights

Conversational copywriting: how hotels can use it to increase direct bookings

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.
Trends and Insights

How hotels can bring in revenue without selling dates

Learn how to address guest uncertainty and implement strategies to bring in direct revenue.
Industry

Do your website visitors care about your COVID-19 precautions?

Watch now: Hotels are using informative COVID-19 messaging on their websites to keep guests up to date. They are keen to reassure anxious guests and communicate essential information. But are website visitors seeking this information, and is it important to your potential guests?