Restrictions are being lifted in certain places, and hotels can safely reopen all of their amenities. This brings the opportunity for additional revenue from upsells and add-ons. We look at how a luxury hotel used personalised messaging to bring awareness to their newly reopened Club Lounge.
Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.
New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.
Watch now: Hotels are using informative COVID-19 messaging on their websites to keep guests up to date. They are keen to reassure anxious guests and communicate essential information. But are website visitors seeking this information, and is it important to your potential guests?