Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.

Metasearch can be confusing, but we're making it easy with this guide. Learn more about how metasearch can help your direct channels.

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.