Trends and Insights

Using Consumer Psychology To Increase Hotel Website Conversion

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

5 ways hotels are creating positive sustainable change

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.

VAYA Resorts Partners With Hotelchamp To Personalise Guest Experience and Boost Revenue

Hotelchamp’s partnership with VAYA Resorts expands to 17 property websites and the main chain website after a successful initial partnership with the Vaya Fieberbrunn property.