Most travel purchases happen online, so travellers have plenty of hotel choices—and many of them consider price as an important factor. We look at how a hotel stayed competitive and attracted guests during off-peak months with a 360-degree cross-device campaign.
The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.
Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.
Even hotels with a high percentage of direct bookings are defending their hard-earned guests from OTA efforts. We look at how Montboulard refined their story and got a scalable website that can stand the test of time.
To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.