Mother’s Day will be different this year. For well over two years, families have been kept apart by the raging pandemic. Hugs and kisses have been swapped with pixelated zoom calls and WhatsApp group chats. The time apart has been a reminder to cherish those who are really important in our lives. With the pandemic now in retreat, the prospect of an afternoon tea with Mum or a spa day away is no longer a mirage on the horizon but a very real possibility.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign.

With less than a week to the day, now is a great time to prepare your website messaging if you have not done so already.

Ingredients of a Mother’s Day campaign

Gift certificates are ideal for Mother’s Day as they allow the recipient to choose the day. Gift givers don’t need to worry about planning a fixed date for their treat but can instead surprise their Mother on the day.

Mothers Day campaign promotional message for a hotel with a countdown timer
Victoria Jungfrau use a count-down clock to count the days to Mother’s Day.

If you have a Mother’s Day menu or special dining arrangements on the day itself, consider promoting these too.

A Mothers Day menu is promoted on a hotel website
Whitney Peak displays their Mother’s Day menu to arriving visitors.
A Mothers Day afternoon tea is promoted on a hotel website
The Langham Melbourne promotes their afternoon tea as a Mother’s Day treat.


Frantic last-minute gift buying often happens on mobile, so it is important that your campaign is configured for mobile.

A message is shown on both a mobile and desktop device for a Mothers Day promotion
Sofitel Legend The Grand, Amsterdam has configured their campaign to appear across desktop and mobile.


We have created a selection of templates to make it easy to configure your Mother’s Day campaign.

A library of templates that hotels can use to promote Mothers Day on their website

All of the templates have been set up to stop displaying after Mother’s Day, so you don’t need to worry about taking the message offline on Monday morning.

If you are feeling adventurous with your campaign, try our new inline format, which embeds the message on your website rather than showing it as an overlay. Chat with our team and we will set up a spot on your home page, dining page, or spa page for the message.

Want to get started already with your campaign? View our template library here. If you aren’t a customer yet, contact us through our live chat to get started.

Editors note: This post was originally published in May 2021 and has been refreshed and updated for accuracy and new best practices.

May 4, 2022
Trends and Insights
Written by
Hotelchamp Team