Revenue Management

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Free eBook: A Revenue Manager's Guide to Using Personalisation to Increase Direct Revenue

With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.
Industry

How to use direct booking benefits to convince guests to book direct

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.
Industry

How to get started with Google Hotel Ads (GHA)

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.
Trends and Insights

4 simple ways to get bargain hunters to book direct

Price sensitivity influences a large number of guests when choosing a hotel. Use these 4 techniques to get bargain hunters to book directly without damaging your rates.
Trends and Insights

Is the price comparison on your website really adding value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.
Trends and Insights

How hotels can bring in revenue without selling dates

Learn how to address guest uncertainty and implement strategies to bring in direct revenue.
Trends and Insights

How hoteliers can navigate a demand shock during a crisis

We’ve taken a look at what’s happened in the past, and what hoteliers can learn from these previous demand shocks.