Why we are here

A person who works at the front desk of a hotel is talking to someone who is behind the camera

In today’s digital society, where people expect a personalised experience, offering a human touch is more important than ever. However, personal contact and premium service are often overpowered by complex technology and price-driven OTA’s. Let’s take back what we stand for: Hospitality. 

Now the question is, how do we leave that lasting impression online? When a phone call turns into an online form. A walk-in becomes an almost anonymous booking. How do we know when we make our guest smile?

The good news is, Hotelchamp gives you the power to own the full experience again. Start to end. To truly tailor each stay to the needs of your guests. We talk with you, not at you, about how you can best bring your business online. And we provide solutions that are so easy to use - anyone can do it. Because why make things hard when they can be so simple? Let’s save you the time, money and resources. That you can invest in your guests, delivering that experience that will last a lifetime.

As hoteliers we do everything we can to give our guests the time of their lives. Why settle for less when it comes to our own? We too, deserve an experience that makes us feel special. 

With Hotelchamp, everybody wins.

Fully own the guest relationship. Reclaim your revenue.

OTAs own the booking. A dozen other channels own the attention along the way. Somewhere in between, hoteliers lost the one thing that used to be theirs: the relationship with their guest. We think that's backwards, so we built the tools to take it back.

Founded in 2015 by Kristian Valk and Kasper Middelkoop, Hotelchamp has continued to grow and expand internationally. Now, lead by Sjoerd Kruijff as CEO, we are headquartered in Amsterdam and have teams in the Netherlands, France, Armenia, Spain, Philippines, Thailand and Singapore.

Our mission is to enable hoteliers to take control of their direct channel with industry-leading technology, conversion expertise and dedicated service to increase direct revenue and deepen guest loyalty.

For 10+ years, we have supported 1000+ properties worldwide from independent boutiques to names like The Langham, Hotel Okura Amsterdam and Swiss-Belhotel International.

Now, we offer a suite of products that help hoteliers keep more of their revenue and improve conversion: booking, personalisation, rate parity, metasearch, and websites, all built to win back direct revenue from OTAs.

"The incredible support sets them apart: the best I've experienced in over 15 years in the industry." - Hotel Casa Amsterdam

This is what we stand for: hoteliers who own their guest relationships, and revenue that stays where it belongs, with you.

With Hotelchamp, your direct channel wins. 

The OTA Playbook: How Using Conversion Tools in Your Booking Engine Can Improve Direct Revenue

The OTA Playbook: How Using Conversion Tools in Your Booking Engine Can Improve Direct Revenue

The conversion gap between OTAs and hotel websites often comes down to friction, not guest preference. Here's what closes it, and how to run the same playbook on your own site.

Case Study: How Ariv Design Apartments lifted direct revenue with a mobile-first strategy

Case Study: How Ariv Design Apartments lifted direct revenue with a mobile-first strategy

Ariv Design Apartments saw most of its traffic arriving on mobile. Here's how a mobile-first strategy across Metasearch, Booking Engine and Convert turned that traffic into stronger direct revenue.

How Price Beating in the Booking Engine Increases Direct Conversion

How Price Beating in the Booking Engine Increases Direct Conversion

65% of guests find you on an OTA first. Do they find your direct channel worth booking on? The booking engine determines that. Make sure your direct price keeps them from going back to the OTA.

How Hotels Can Regain Control Over Direct Pricing

How Hotels Can Regain Control Over Direct Pricing

In 75% of hotel searches, at least one OTA shows a lower price than the hotel's own website. Here's how to take back control of your direct pricing, and keep more revenue in-house.

3 Booking Engine Features Every Hotel Chain Needs

3 Booking Engine Features Every Hotel Chain Needs

Discover the three booking engine features hotel chains need to create smoother guest journeys, manage properties centrally, and drive more direct bookings.

RateBeat: How hotels can guarantee the best direct price (and stop losing bookings to OTAs)

RateBeat: How hotels can guarantee the best direct price (and stop losing bookings to OTAs)

Guests compare prices across channels before booking, and even small differences can cost you the booking. Discover how RateBeat helps hotels show and secure the best direct rate in real time.

Hotelchamp launches free trials for RateBeat to help hotels stay competitive against OTA pricing

Hotelchamp launches free trials for RateBeat to help hotels stay competitive against OTA pricing

Hotelchamp launches free trials for RateBeat, enabling hotels to compare and match OTA prices in real time to stay competitive and increase direct bookings.

Price Matching vs Price Comparison: What Actually Drives Direct Bookings for Hotels

Price Matching vs Price Comparison: What Actually Drives Direct Bookings for Hotels

Price comparison doesn’t always drive bookings. Learn why price matching is more effective, and how it helps hotels protect their direct channel.

​Rate Parity in 2026: What Hotels Need to Know

​Rate Parity in 2026: What Hotels Need to Know

Rate parity has changed. In 2026, matching OTA prices is no longer enough to protect direct bookings. Here’s what hotels need to know, and why it matters.

Free eBook: Direct Booking Tools Guide | HotelTechReport x Hotelchamp

Free eBook: Direct Booking Tools Guide | HotelTechReport x Hotelchamp

Get the 2026 Direct Booking Tools Guide to understand key trends and learn to select the tools that strengthen your direct channel.