Even hotels with a high percentage of direct bookings are defending their hard-earned guests from OTA efforts. We look at how Montboulard refined their story and got a scalable website that can stand the test of time.
To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.
Restrictions are being lifted in certain places, and hotels can safely reopen all of their amenities. This brings the opportunity for additional revenue from upsells and add-ons. We look at how a luxury hotel used personalised messaging to bring awareness to their newly reopened Club Lounge.