Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.
Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.
Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.