From luxurious spas to gourmet dining experiences and attractive amenities—hoteliers have a lot to show. Each of your qualities demands a spotlight. And as you fight for travellers’ attention, one crucial mistake to avoid is to overwhelm them.

Presenting this much information without overwhelming visitors requires a thoughtful approach. Enter the carousel website messages, a dynamic solution that blends elegance with efficiency. Carousel website messages are a powerful tool to showcase multiple offers, services, or packages in one place. Through vivid imagery and strategic calls-to-action, carousels keep guests interacting with the website in a non-overwhelming, yet thoroughly engaging way. Here are the top tips to help you make the most of the power that carousel messages hold.

Why you should use Carousel website messages

Carousel website messages are a game-changer for hotel websites, making it easy to showcase everything your hotel offers without overwhelming your visitors. By allowing guests to click through multiple slides or content in a single interaction, you can efficiently highlight various offers, amenities, and services. This approach not only saves time for your visitors but also keeps them engaged, increasing the likelihood of converting browsing into bookings.

The benefits extend beyond just engagement. Carousels are perfect for upselling and cross-selling, showing visitors everything from upgraded room options to special packages, directly increasing your average order value. They simplify the comparison process, letting guests view offers side-by-side, and dive deeper into what makes your property unique with visuals and testimonials. Essentially, carousel messages streamline the decision-making process for potential guests, making your website not just a place to book a room, but a comprehensive guide to the experiences you offer.

a Carousel website message
Carousels are perfect for highlighting experiences, offers and amenities.

5 tips for creating Carousel website messages

1. Stick to 5 slides or less

Keep your carousel short and sweet with no more than five slides. It’s unlikely that users will engage with more than that, and it can be quite daunting on mobile devices. Plus, by keeping the carousel short, it’s easier for your users to remember the content they like so they can find it again easily.

2. Put the best first

Only 1% of visitors are likely to click on your carousel, be it static or rotating. Out of this, almost 84% of them click on the first carousel banner slider. That’s why your first slide is crucial. Make sure it's something that grabs guests' attention right away. Your best offers or most important information should go here.

3. Choose static over rotating carousel

Moving carousels might seem like they’d catch more attention, but it turns out that static ones—where the slides don’t change until the user swipes or clicks—are better for getting people to interact. When users control what they see and when they see it, they’re more likely to engage with the content. Plus, some may find automatic rotations distracting or miss content because it moves too fast.

4. Static over rotating carousel

The goal is for everyone to understand and be drawn to your carousel content at first glance. Use text that’s simple and straight to the point, avoiding technical jargon or overly complex language. Pair this with high-quality images that clearly relate to your message. Good visuals are key to drawing people in, while clear, concise text keeps them informed.

5. Be careful on pages full of information

On pages where you’re sharing a lot of details—like blog posts or informative pages about your amenities—a carousel might not fit in well. In these contexts, it can distract users from the main content, making it harder for them to focus and take in the information. Before adding a carousel, ask yourself if it will help or hinder the page’s purpose. Sometimes, a well-placed image or a static banner might do the job better, guiding users to other parts of your site without pulling them away from the content they came to see.

Get ready to start designing your carousels

Captivating your audience without overwhelming them is key to maintaining engagement and driving conversions. Carousel website messages offer a dynamic and visually appealing way to showcase your hotel’s highlights, but their success relies on your thoughtful implementation. Remember, the goal is to enhance the user experience, guiding visitors through your content in an engaging and informative way. With these tips in hand, you’re well-equipped to create carousels that not only catch the eye but also encourage guests to dive deeper into what your hotel has to offer.

Mar 27, 2024
Trends and Insights
Written by
Hotelchamp Team