Trends and Insights

Trends and Insights

Price Matching vs Price Comparison: What Actually Drives Direct Bookings for Hotels

Price comparison doesn’t always drive bookings. Learn why price matching is more effective, and how it helps hotels protect their direct channel.
Trends and Insights

​Rate Parity in 2026: What Hotels Need to Know

Rate parity has changed. In 2026, matching OTA prices is no longer enough to protect direct bookings. Here’s what hotels need to know, and why it matters.
Trends and Insights

Free eBook: Direct Booking Tools Guide | HotelTechReport x Hotelchamp

Get the 2026 Direct Booking Tools Guide to understand key trends and learn to select the tools that strengthen your direct channel.
Trends and Insights

A Hotelier’s Guide to Ranking in AI Search

AI-powered search is reshaping travel. Discover how hotels can boost visibility with AEO and GEO by improving website clarity, reviews, and local experience content.
Trends and Insights

How Hotel Booking Engine UX Can Increase Your Direct Bookings

Ready to make your hotel booking engine work harder for you? Discover easy, practical ways to boost direct bookings and delight guests.
Trends and Insights

6 Ways to Increase Direct Bookings Using Your Hotel Booking Engine

Discover how your booking engine can help increase direct bookings, boost revenue, and reduce OTA dependence with proven strategies for hotels.
Trends and Insights

What Is a Hotel Booking Engine? A Complete Guide for Hoteliers

Discover what a hotel booking engine is, how it cuts OTA fees, and why it’s essential for driving direct bookings.
Trends and Insights

11 Industry Trends Shaping Traveller Decisions in 2025

Authentic experiences and using AI with intention. Find out what the empowered travellers of 2025 are craving.