​Direct booking tools play a crucial role in turning website visitors into confirmed guests. With new technologies, shifting guest expectations and increasing pressure on hotels to drive more direct revenue, it can be challenging to understand which tools genuinely support a stronger direct channel.
In partnership with Hotel Tech Report, this guide explores the trends shaping the direct booking landscape and the essential criteria to consider when choosing tools.
​What you’ll learn in the guide
- A clear overview of the direct booking tools hotels use in 2026 (and how they support a stronger direct channel)
- The key trends shaping direct bookings, including mobile-first guest behaviour and the impact of AI on discovery and decision-making
- The essential features and capabilities to look for when evaluating tools, from optimisation and guest engagement to analytics and integrations
- Practical guidance on how different types of hotels (boutique, groups, resorts, smaller properties) should think about their direct booking strategy
- What to consider when shortlisting providers, reviewing demos and making more confident technology decisions
​Ready to benchmark your approach to direct bookings? Download the free guide and get clarity on which tools can genuinely help you drive more direct revenue.
​Download eBook ›
Written by
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