Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.

Only 10% of visitors give consent if you ask them to tick all 3 of the most common cookie boxes. Find out how to increase that number to a huge 95% with our cookie banner solution.

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.