The biggest misconception about hotel websites is that they don't have enough data for a reliable indication of demand. Learn how to easily use your own hotel website data as a reliable demand thermometer using Demand Tracker.

Watch now: Hotels are using informative COVID-19 messaging on their websites to keep guests up to date. They are keen to reassure anxious guests and communicate essential information. But are website visitors seeking this information, and is it important to your potential guests?

Many businesses around the world, including hotels, are currently in the middle of one of the biggest social experiments they’ve ever conducted — working from home. The majority of these offices may have never worked remotely before, especially in the hotel industry where so much work is done on-site. Read here to learn how to effectively communicate when working from home!