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Industry

Why hotels should invest in direct bookings over OTAs

The battle for direct bookings has been going on for decades. Find out why they are still so important and the advantages of direct bookings over OTAs.
Industry

What is the EU Digital COVID Certificate and how does it impact travel?

The European Commission has announced that a Digital COVID Certificate will be introduced in EU Member States from the 1st of July 2021. Find out what this means for hoteliers and travellers.
Industry

5 ways hotels are creating positive sustainable change

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.
Industry

How your hotel’s food and beverage strategy is your key to recovery

We take a look at how hoteliers can adjust their food and beverage strategies to focus on aiding recovery and setting up for long term success.
Industry

How to exclude your hotel IP address from your reporting

Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.
Industry

How hotels can reduce the customer acquisition costs of metasearch campaigns

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Industry

The future of travel: creativity during a crisis

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?
Industry

HIC Corona Talk: Virus vs. Hotels—How to push direct sales

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.