Industry

Industry

What to Include in Your Hotel’s Brand Guide

A strong, consistent brand identity builds trust with your customers and brings you more revenue. With a brand guide, you can narrow your design to a particular look and feel, and make quick and deliberate design decisions. We look at what you should include in your brand guide.
Industry

What hoteliers need to know for the festive season

Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.
Industry

A Hotelier’s Guide to Crafting a Mobile-Friendly Website

Mobile devices account for almost 60% of web traffic globally, so hotels need to prioritize a mobile-friendly design when it comes to their web presence. If you were looking for an incentive to prioritize your mobile presence, here it is.
Industry

How to use direct booking benefits to convince guests to book direct

Direct booking benefits are a great incentive for your guests to book direct. Learn how to pick the right ones for your hotel.
Industry

5 Keys to Becoming a Great Hotel Marketing Leader

Stay at the forefront of innovation and ahead of your competitors by learning the skills required to be a great leader when marketing your hotel. Here are our 5 keys to help you out.
Industry

Airbnb announces major changes to reflect how travellers' behaviour has changed

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.
Industry

A Hotel Marketers Introduction To Google Analytics 4 (GA4)

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.
Industry

The Future of Hotel Loyalty Programs and How to Encourage Repeat Bookings

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.