Trends and Insights

Building a hotel website used to be a complex, expensive and lengthy process. This eBook covers all you need to build and launch your own accessible, highly converting and mobile-friendly website.

More guests are making bookings online, and their purchasing power can make a real difference to your hotel’s bottom line. Here are our 5 creative, free and reliable ways to bring the right people to your website.

eCommerce offers a large revenue opportunity for hotels, but users have increased expectations when it comes to their online visits. See the biggest trends that will impact the future of hotel eCommerce.

It's essential to know how your guests feel about your service so that you can change, tweak or improve it to better suit their needs. Read our list of best ways to ask your guests for reviews.

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.