Trends and Insights

The conversion gap between OTAs and hotel websites often comes down to friction, not guest preference. Here's what closes it, and how to run the same playbook on your own site.

65% of guests find you on an OTA first. Do they find your direct channel worth booking on? The booking engine determines that. Make sure your direct price keeps them from going back to the OTA.

In 75% of hotel searches, at least one OTA shows a lower price than the hotel's own website. Here's how to take back control of your direct pricing, and keep more revenue in-house.

Discover the three booking engine features hotel chains need to create smoother guest journeys, manage properties centrally, and drive more direct bookings.

Price comparison doesn’t always drive bookings. Learn why price matching is more effective, and how it helps hotels protect their direct channel.

Rate parity has changed. In 2026, matching OTA prices is no longer enough to protect direct bookings. Here’s what hotels need to know, and why it matters.

Get the 2026 Direct Booking Tools Guide to understand key trends and learn to select the tools that strengthen your direct channel.

AI-powered search is reshaping travel. Discover how hotels can boost visibility with AEO and GEO by improving website clarity, reviews, and local experience content.