Trends and Insights

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

Help your guests reconnect with their loved ones with a well-crafted Mother’s Day campaign. Learn how to easily set up last-minute messaging on your website.

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.

Despite your best intentions, you could be making mistakes on your hotel’s website that may cause you to lose potential bookings. Find out how to avoid these mistakes.

No-code website builders allow any type of creator to build modern apps and websites visually. Find out more about why no-code website design is the future.