Trends and Insights

Trends and Insights

6 Ways to Increase Direct Bookings Using Your Hotel Booking Engine

Discover how your booking engine can help increase direct bookings, boost revenue, and reduce OTA dependence with proven strategies for hotels.
Trends and Insights

What Is a Hotel Booking Engine? A Complete Guide for Hoteliers

Discover what a hotel booking engine is, how it cuts OTA fees, and why it’s essential for driving direct bookings.
Trends and Insights

11 Industry Trends Shaping Traveller Decisions in 2025

Authentic experiences and using AI with intention. Find out what the empowered travellers of 2025 are craving.
Trends and Insights

2025 Hotel Marketing Playbook: Trends and Tactics for Success

Discover 2025's top hotel marketing trends, from AI-driven personalisation to social commerce, visual content strategies, and reputation management to boost bookings and guest satisfaction.
Trends and Insights

Black Friday Strategies for Hotels to Maximise Direct Bookings

Stand out this Black Friday! Discover top strategies to boost your hotel's direct bookings, outshine OTAs, and make this season your most successful yet.
Trends and Insights

How to Solve Common Challenges in Your Booking Funnel

Optimising your booking funnel is key to boosting direct conversion and increasing revenue. Learn the strategies to create a more efficient booking process.
Trends and Insights

How to Use Visuals to Improve Your Hotel Website Conversion

First impressions matter—especially when you compete with hundreds of hotels. Your website's visuals can go a long way in helping you impress. Check out the top ways to make every pixel count, evoke emotions and drive conversion.
Trends and Insights

5 Ways Hotels Can Use Generative AI to Improve Their Direct Channel

Generative AI transforms hospitality by enhancing guest experiences, streamlining operations and boosting bookings. Embrace AI to exceed guest expectations and elevate performance.