Trends and Insights

Authentic experiences and using AI with intention. Find out what the empowered travellers of 2025 are craving.

Discover 2025's top hotel marketing trends, from AI-driven personalisation to social commerce, visual content strategies, and reputation management to boost bookings and guest satisfaction.

Stand out this Black Friday! Discover top strategies to boost your hotel's direct bookings, outshine OTAs, and make this season your most successful yet.

Optimising your booking funnel is key to boosting direct conversion and increasing revenue. Learn the strategies to create a more efficient booking process.

First impressions matter—especially when you compete with hundreds of hotels. Your website's visuals can go a long way in helping you impress. Check out the top ways to make every pixel count, evoke emotions and drive conversion.

Generative AI transforms hospitality by enhancing guest experiences, streamlining operations and boosting bookings. Embrace AI to exceed guest expectations and elevate performance.

Welcome to the Masterclass that puts you back in control of your hotel’s story. In just 1 hour across 8 action-packed modules, this masterclass empowers you with the tools and knowledge to captivate your audience and increase conversions on your direct channel.

Booking engine abandonment is a major challenge for hotels. Discover the top 5 reasons guests abandon bookings and effective fixes to boost conversions.