OpenAI's AI-powered chatbot, ChatGPT has taken the world by storm. We look into how generative AI will impact the hotel industry and what opportunities and limitations there are for hoteliers.

In this episode of The Hotel Marketing Show, we talk with Sam Weston, Marketing Manager at 80 DAYS about Gen-Z, and how hotels can reach them and appeal to them and even if it’s worth it for your hotel to target this segment in the first place.

The travel industry has a complex buyer journey and a high average cart abandonment rate. We look at how Eden Hotels successfully converted leaving guests while growing their email subscriber database.

Staff shortages, high operating costs and increasing OTA commissions are eating into hotels' revenues. We look at how Pillows Hotels turned an F&B bundle into a year-round incentive to book direct.

With rising operating costs and OTA commissions, increasing your direct revenue is more important than ever. This eBook covers 6 strategies using conversion and personalisation techniques to enhance your revenue management strategies, increase direct bookings and reach your revenue goals.

With a plethora of website builders and templates, hoteliers can craft gorgeous and functional hotel websites with little to no experience. Learn what features you need to ensure your template has.

Flexibility has been a hot topic for the travel industry since the pandemic. We look at how Future Inns Hotels communicated their highly flexible offer, generating outstanding results for their campaign.

Black Friday and Cyber Monday are significant opportunities for hotels to take advantage of bargain-hunting travellers. Find out how to quickly create a last-minute Black Friday campaign that increases urgency and converts your bargain-hunting website visitors.