Trends and Insights

Search Engine Optimisation, or SEO, isn't going anywhere. Learn the fundamentals and key tips to get your hotel's website set up with an SEO strategy.

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.

When creating a new website, one of the first decisions will be between a single or multi-page site. Here's what you need to know to make the best choice.

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.