Trends and Insights

Find out the proven tactics and strategies that can boost your hotel website traffic, with little to no budget, and in little to no time.

When creating a new website, one of the first decisions will be between a single or multi-page site. Here's what you need to know to make the best choice.

Blogging is more effective at increasing web traffic than social media & SEO. Shockingly, many hotels don't blog. Learn why and how to blog for your hotel.

A professional, modern, mobile-first website is an absolute must-have for generating direct bookings. We've compiled a checklist of the most important parts of a highly converting website.

Many hotels fail to tailor their websites to the season, but every season is different. Here are 5 tips for optimising your website to get the most out of this summer.

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.