In the world of marketing, the only thing that is constant is change. We looked into five areas that every hotel marketer should focus on to future-proof their role, beyond just understanding the latest tools or platforms.

Unlock the strategies for robust online reputation management. Learn how to leverage digitalisation and social media to enhance your hotel's reputation.

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.

Learn to harness the power of social proof in hotel marketing. From customer reviews to innovative strategies, discover effective ways to build trust, engage guests, and stand out.

Catering to everyone means catering to no one. To ensure a focused and highly targeted marketing strategy, we looked at the 3 steps you need to take to ensure you best appeal to your target audience.

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.