How a luxury hotel achieved 112x Metasearch ROI in low season

​Summer booking behaviour has been shifting. While overall demand remains strong, more families now choose longer holidays in rentals or Airbnbs, leaving luxury hotels to compete for shorter, last-minute stays. For this five-star property, visibility at the right moment is key to keeping direct bookings strong in these months.

In this case study, we look at how a luxury five-star hotel partnered with Hotelchamp to boost their Metasearch performance, achieving a 112x return in the low season.

​About our partner

​Our partner is a renowned luxury hotel in Interlaken, Switzerland, attracting both leisure and business travellers from around the world. Part of a prestigious European hospitality group, it’s known for delivering memorable guest experiences in a stunning Alpine setting.

Since 2019, the hotel has worked with Hotelchamp to grow its direct bookings: using our Convert solution for increased personalisation and conversion, and our Metasearch expertise to boost visibility and direct revenue.

​Goal

During the summer (June–August), this region experiences a shift in booking behaviour. While the Alps remain popular for many summer hikers, many families choose longer holidays in more budget-friendly accommodations such as hostels, rentals, or Airbnbs.

For the hotel, this means demand leans towards shorter stays and more last-minute bookings, making visibility and timing critical to keeping direct bookings strong. To sustain performance, the team wanted to boost visibility during this period and make sure they captured every opportunity.

Solution

Working closely with Hotelchamp, the hotel decided to put additional budget behind their Metasearch campaigns in June, ensuring they could be seen when it mattered most. Our team kept a close eye on the bids and fine-tuned them throughout the month, aligning the strategy with seasonal booking trends. By adjusting for factors like geo-location, length of stay, day of booking, and device type, we ensured the property stayed visible and competitive against OTAs during a softer demand period.

In June, the hotel increased its Metasearch budget by 50%, a boost which really paid off. Revenue jumped by more than 80%, showing that even in a slower season, a smart investment can deliver outsized returns.

​The hotel also powered up their Metasearch efforts with on-site ‘book direct’ messaging via Hotelchamp Convert, helping every click have the best chance of converting.

Results

The June performance clearly demonstrated the power of timely optimisation:

• +11.3% more clicks compared to May (794 in total)
• +80.6% growth in revenue, reaching over €80,000
• ROAS of 112 (Return on Ad Spend), meaning that for every €1 spent on Metasearch ads, the hotel earned €112 in direct booking revenue, well above typical GHA industry benchmarks, which often range between 20 and 40

Bookings were up by around 50%, but revenue climbed even higher—more than 80%. This shows that Metasearch didn’t just bring in additional guests; it helped capture higher‑value stays. The ongoing Convert messaging on their website played a role too, making sure every Metasearch click had the best chance of converting. Several days in June saw multiple high‑value bookings land within just 24 hours, a clear sign of the campaign’s impact.

These results highlight the work of our optimisation team: watching bids closely, fine‑tuning throughout the month, and aligning with Convert to help our partner turn a softer season into a period of strong direct performance.

“June really showed the strength of our Metasearch strategy. By adjusting budgets and keeping a close eye on performance, we were able to turn what is usually a softer season into one of great results for our partner.” – Siobhan Dillon, Customer Success Manager at Hotelchamp

Discover how Hotelchamp Metasearch can help your hotel maximise visibility and drive more direct bookings. Learn more about Hotelchamp Metasearch.