Trends and Insights

12 travel industry trends that hoteliers need to be aware of for 2022

Looking ahead to 2022, it will still be a year of ups and downs. Get ahead with our 12 trends for 2022—find out what these mean for hoteliers, plus insights from our team.

What hoteliers need to know for the 2021 festive season

Many shoppers will be online shopping this festive season. Hoteliers can tap into this increased digital holiday shopping. In this blog, we look at how you can appeal to these shoppers and make the most of the festive season.

How to get started with Google Hotel Ads (GHA)

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

Customer Stories: Hedgehogs and direct bookings with Royal Crescent Hotel and Spa

In this Customer Story with Royal Crescent Hotel and Spa, find out what hedgehogs and direct bookings have in common.

Creating a festive campaign to maximise hotel revenue

In this video, learn how you can create successful campaigns to make the most of the festive season.

5 tips to create a successful Black Friday campaign for your hotel

Black Friday is now one of the biggest events in the hotel industry’s promotional calendar with hotels seeing an increase of over 100% in direct bookings for this holiday weekend. In this blog, you’ll learn how to easily create a successful Black Friday campaign.
Trends and Insights

Marketing strategies to increase your hotel’s direct bookings

Marketing your hotel helps you get closer to your guests and increase direct bookings. Incorporate these different strategies into your hotel's marketing plan.

The future of hotel loyalty programs and how to encourage repeat bookings

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.