Trends and Insights

Your website must be performing at its best because it is the first touchpoint interested guests see, but it's not your whole online presence. To move closer to your ultimate goal—turning online browsers into active customers—you need to improve your eCommerce setup.

New technologies and platforms are emerging. It's crucial to keep up and know where your guests are to ensure the right audience sees your hotel. Here are 7 hotel marketing trends for 2022 to help you concentrate your efforts.

In this episode of The Hotel Marketing Show, we talk with Tobias Koehler, Chief Commercial Officer at Big MAMA Hotels and Sonja Kröll, Brand Strategist and Co-founder of Studio Formfrage about rebranding Big MAMA Hotels. Find out just how the team at Big MAMA approached this rebrand and hear how they overcame the challenges they faced.

Guest experience—before, during and after their stay—is crucial for encouraging your visitors to return. Here are 9 effective ways to improve the experience for your guests.

In this episode of The Hotel Marketing Show, we talk with Olga Heuser, Co-founder and CEO of DialogShift about where guest communication has come from, where it's going and the common mistakes hotels make.

In this episode of The Hotel Marketing Show, we talked with André Jacques from The Langham, Melbourne about their post-pandemic marketing strategy, local partnerships and how marketers can think outside of the box to create memorable experiences that appeal to their target guests.

In this episode of The Hotel Marketing Show, we talk with Philipp Ingenillem of Online Birds about how hotels can set themselves up for independence, how to choose the right partners to achieve your goals and the role that digital marketing plays in setting this up.

The return of events to the hotel industry has seen great expert insights shared during the programmes. Here are the three key learnings that we're seeing come out of these events.