Industry

Traveller behaviour has changed over the past couple of years. Airbnb has recently announced major changes to reflect this. Here's what these changes mean.

In 2023, Google will be sunsetting Universal Analytics and switching to GA4. Find out how you can get your hotel ready for this big change to Google Analytics and your website tracking.

Guest attitudes towards loyalty programs are changing. Get your loyalty program ready for the future with these tips and learn how they encourage repeat bookings.

Google Hotel Ads is the fastest-growing metasearch engine across all regions. Being on Google Hotel Ads is now a must. Run a successful GHA campaign with these 7 tips.

Millennials and Gen Z make up the ‘Next-Gen’ demographic. Learn how to attract this group who are vital in the travel industry’s post-pandemic rebound.

Metasearch is a key part of any strong direct booking strategy. Learn the essentials for making metasearch successful for your hotel.

Only 10% of visitors give consent if you ask them to tick all 3 of the most common cookie boxes. Find out how to increase that number to a huge 95% with our cookie banner solution.

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.