The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

More and more travellers are aware of their environmental impact and want to make more sustainable choices. Here are 5 ways that others in the hotel industry approach sustainability and how they share their practices with guests.

In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM hotels about how to build brands that people connect with, remember and love.

In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers.

Hotelchamp’s partnership with VAYA Resorts expands to 17 property websites and the main chain website after a successful initial partnership with the Vaya Fieberbrunn property.

Easter is a great opportunity for hoteliers to come up with creative ideas to treat their guests to the perfect Easter weekend. Check out our inspiration booklet for highly converting and creative Easter campaigns, recommended by our team of conversion specialists.

Your local community is key to becoming more sustainable and pleasing travellers' complex needs. We look at 5 reasons why your hotel should engage with the local community. Plus, we look at tips for hotels to make the best use of local partnerships.

Travellers are prioritising sustainability and socially conscious travel more and more. We look at how to ensure your hotel lives up to the standards of eco-conscious travellers. Plus, we look at how to communicate your efforts with your guests in a way that creates trust.