Trends and Insights

In the world of marketing, the only thing that is constant is change. We looked into five areas that every hotel marketer should focus on to future-proof their role, beyond just understanding the latest tools or platforms.

Unlock the strategies for robust online reputation management. Learn how to leverage digitalisation and social media to enhance your hotel's reputation.

Boost your hotel's conversions and guest satisfaction with goal-oriented, personalised booking engine messages—from upselling to gathering leads.

Learn to harness the power of social proof in hotel marketing. From customer reviews to innovative strategies, discover effective ways to build trust, engage guests, and stand out.

User-generated content is the future of social proof for hotels. It helps you tell your story from a different perspective, improves your reputation and increases the trust you inspire in guests. We looked into what UGC is and how to leverage it in your marketing efforts.

The competition online is fierce, and you need to give potential guests reasons to choose you over competitors. We look at how you can use consumer psychology concepts like framing and anchoring to influence travellers' decision-making.

In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM hotels about how to build brands that people connect with, remember and love.

In this episode of The Hotel Marketing Show, we talk with Rebekka Berger, Manager of Revenue and Business Performance from Hotel Okura Amsterdam about demystifying the role of Revenue Managers.