Trends and Insights

Discover how to captivate modern travellers with the 2024 top hotel marketing trends—from immersive AR/VR tours to impactful influencer partnerships.

From video content to Gen Z's impact, sustainability, fan tourism, and AI shaping the future of hospitality—here are the hottest travel industry trends for 2024.

From personalisation to ROI optimisation, data-driven strategies are key to thriving in today's hospitality landscape. Unlock the power of customer data to enhance your hotel marketing strategies.

Effective email marketing can help hotels gain loyal customers and boost bookings. Learn actionable tips to increase the return on investment of your email marketing campaigns.

Personalising the digital guest experience can elevate guest satisfaction and boost revenue. Here are 6 top strategies for crafting a stellar personalised digital guest experience.

Optimize your hotel’s website with SEO best practices to enhance visibility and connect swiftly with potential guests eager to book. Focus on quality experiences and ethical SEO strategies.

Dive into the psychology of scarcity and urgency and their impact on hotel bookings. Plus, practical steps for hoteliers to harness their potential in today's market.

Hotels face fierce competition in the digital age. Learn how adopting eCommerce trends like chatbots, AR/VR tours, and diverse payments can elevate direct bookings.