Email isn't dead! In fact, it's far from it. And in 2023, it should be a pillar part of your marketing strategy. With so many different ways to use email, from nurture through to post-stay, growing your email list and communicating with your guests (and potential guests), there's a lot to learn for how to make the most of this channel. In this episode of The Hotel Marketing Show podcast, we talk with Dylan Cole, Managing Director EMEA at Revinate about the power of email marketing for hotels in 2023. Plus, hear how hotel marketers are using email to test campaigns, convert OTAs and encourage return stays.
Listen to The Hotel Marketing Show podcast on Spotify:
Watch The Hotel Marketing Show podcast on YouTube:
Key Topics and Time Stamps:
- Introduction - [0:00]
- Introduction to email marketing - [2:22]
- What is an email marketing strategy? - [4:32]
- How to incorporate email into your marketing strategy for 2023? - [8:23]
- Inspirational email marketing campaigns - [13:47]
- Is email marketing expensive? - [15:46]
- Getting started with email marketing - [16:59]
- Key takeaways - [26:03]
- Conclusion - [28:00]
The Hotel Marketing Show Podcast by Hotelchamp. The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.