Trends and Insights

Is the price comparison on your website really adding value?

Thinking of placing a price comparison on your hotel website? We look at the unexpected dos and don’ts of the price comparison.
Industry

Customer Stories: How Sofitel Legend The Grand Amsterdam’s geo-targeted offer generated over 30% click-through

Hear from Emir Boro from Sofitel Legend The Grand Amsterdam about the engaging campaigns that they created with Hotelchamp. Plus, get a sneak peek of their upcoming plans.
Industry

Case Study: Capture up to 20x more emails

In this case study, we compared the results of different email capture messages. We also share our top tips for increasing newsletter sign-ups and conversion.
Industry

Case Study: Increasing occupancy using unique offers

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.
Trends and Insights

Building guest confidence with personalised messaging

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.
Industry

Why your hotel should offer pet-friendly stays

With an increase in pet ownership, travellers are seeking pet-friendly hotels to bring their companion along on their travels. Learn how you can prepare your hotel for the guest on 4 paws.
Industry

6 keys to building a high-performing hotel website

When talking about how a hotel website should be built, the discussions usually go over the same features and attributes. In this blog, you'll go deeper and learn about the 6 keys you need to create a high performing hotel website that gets your hotel more direct bookings.
Trends and Insights

91% direct revenue increase for hotels over Black Friday weekend

Black Friday has become a key part of the hotel industry’s promotional calendar and this year was no exception. The 2020 Black Friday weekend helped hoteliers to boost bookings, kicking-off the festive season with a 91% average increase in direct revenue.