Even hotels with a high percentage of direct bookings are defending their hard-earned guests from OTA efforts. We look at how Montboulard refined their story and got a scalable website that can stand the test of time.
Seasonal changes bring about fluctuations in occupancy rates, with an expected transition towards weekend stays. We look at how a hotel increased their mid-week occupancy rates.
Mobile devices account for almost 60% of web traffic globally, so hotels need to prioritize a mobile-friendly design when it comes to their web presence. If you were looking for an incentive to prioritize your mobile presence, here it is.
To achieve all your marketing goals, it’s crucial to have a holistic messaging approach. Find out how a hotel chain successfully used a multi-message strategy to convert visitors across various touchpoints.
More guests are making bookings online, and their purchasing power can make a real difference to your hotel’s bottom line. Here are our 5 creative, free and reliable ways to bring the right people to your website.
Commissions for bookings from OTAs are bigger and bigger, but both guests and hotels benefit greatly from direct bookings. We look at how The Langham, London communicated in a powerful way their strong benefits for booking direct.