Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.

Looking at the future of travel, hoteliers will need to balance innovation and tradition to win the trust of travellers. But what could this look like?

Similar to the open discussions during the HIC EveningCamps all over Europe, HIC spoke to tech providers and hoteliers, featuring Hotelchamp’s COO, André Bressel. As COVID-19 is a topic that concerns us all, we’re now forced to bring the discussion to a virtual level.

To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.

Learn how to address guest uncertainty and implement strategies to bring in direct revenue.

Watch now: Hotels are using informative COVID-19 messaging on their websites to keep guests up to date. They are keen to reassure anxious guests and communicate essential information. But are website visitors seeking this information, and is it important to your potential guests?