Building a strong hotel brand is so much more than just having nice colours, logos and fonts. It goes beyond the website and into the guest experience on-site but what does that mean, and how do you know if your brand needs work? In this episode of The Hotel Marketing Show, we talked with branding expert Maurice Ajanaku, the Global Brand Marketing Director from citizenM hotels about how to build brands that people connect with, remember and love. Plus, we discuss how to measure your brand's impact and manage your brand if you're in a small team.

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Key Topics and Time Stamps:

  • Introduction - [0:00]
  • What is the definition of "brand" - [10:36]
  • Strong brands in the hotel industry - [14:25]
  • Biggest branding and brand mistakes - [22:21]
  • Balancing feedback and opinions - [25:08]
  • Best thing about working on brands - [26:32]
  • How to measure the impact of brand - [28:59]
  • How to tell whether you need to invest more in your hotel's brand - [30:00]
  • Ensuring brand alignment across teams - [32:18]
  • How to prioritise brand in small marketing teams - [36:16]
  • Key takeaways - [42:11]
  • Conclusion - [46:49]

The Hotel Marketing Show Podcast by Hotelchamp. The podcast about all things hotel marketing. Get insights from industry-leading experts, tips to improve your hotel's website and hear about real examples from real hotels. Become a part of The Hotel Marketing Show community and get inspired and equipped with the knowledge you need to achieve your hotel marketing goals.

Mar 29, 2023
Trends and Insights
Written by
Hotelchamp Team