The European Commission has announced that the EU Digital COVID Certificate will be introduced in EU Member States from the 1st of July 2021. The EU Digital COVID Certificate will allow safe and free movement of EU citizens during the COVID-19 pandemic—bringing good news and hope to many European hoteliers.
What is the EU Digital COVID Certificate?
How will it help travellers?
The EU Digital COVID Certificate will be accepted in all EU Member States and ensures that restrictions can be lifted in a coordinated way across Europe. For many EU citizens, travelling this summer will become more straightforward. With this news, people who perhaps hadn’t planned to travel may have the confidence to start their searches.
The EU Digital COVID Certificate will be free, and available in both the national language and English. It can be saved on mobile devices or a paper version can be requested. To ensure safety and authenticity, the certificate will have a QR code that contains important information and a digital signature.
How will the EU Digital COVID Certificate work?
What does this mean for hotels?
All going well, European hotels should prepare for more travellers booking this summer. Using geo-targeting, hoteliers should create messaging that targets website visitors based in Europe. Make sure to have the most up-to-date information on your website, as many people will start planning their upcoming trips. Highlight special offers, reassurance messages and specific travel advice for these potential guests. Find out more about building guest confidence with personalised messaging here.