Ecommerce Insights that you have been missing in Google Analytics
Actionable data insights to optimize your website
Ecommerce Insights
Ecommerce Insights is Hotelchamp’s data-driven way to understand how guests behave on hotel websites – the most important information you’re currently missing. By compiling data from both lookers and bookers, Ecommerce Insights can unlock new information into your guest’s motivations and website performance – essential information for any hotel marketer or e-commerce team.
Insights shaped for the hotel industry
Ecommerce Insights has been designed specifically for the hotel industry. Unlike other Business Intelligence and Ecommerce tools, Insights uses machine learning to map and classify how visitors uniquely use hotel websites – bespoke data, tailor-made for hoteliers.
Easy to Understand Website and Booking Engine Performance Metrics
Visualise how guests enter, exit and move through your website based on category – not endless lists of URLs. Separate and measure which guests are missed opportunities or those who are really just interested in your F&B or event pages.
Website conversion doesn’t end with the ‘Book Now’ button. Discover why guests at the bottom of your funnel are abandoning the booking process. Deep-dive into your booking engine’s performance to identify and understand where and why you’re losing guests in this crucial stage.
