Welcome & Commitment phase
Visitors entering the hotel website
Data shows a huge difference in booking intention between returning and new visitors
Increase booking intention by changing mindset of first time visitors.
Welcome returning visitors with a powerful shortcut directly to the decision phase.
Visitors collecting information
Visitors are clicking around on the website to collect info about the hotel. However they leave websites fast if they can’t find the right information or benefits to book direct.
Provide the most relevant information
Emphasise the most important USP’s and direct booking benefits in combination with easy access to the booking engine.
Visitors considering the hotel to book
Visitor is now already a few minutes on the website. After collecting information visitors start to consider the hotel as a real option. In general people tent to continue their research.
Encouraging messaging to move the visitor forward to the booking engine
Build trust by showing other people are also booking direct
Visitors entering the booking engine
Visitors oftend tend to postpone decisions. Guests leave to check whether they’re getting the best offer.
Increase urgency by showing realtime stats
Provide the proof that booking direct provides the best value in comparison to other channels
Visitors leaving the website
On average between 98% to 99,5% of visitors leave the website and booking engine for various reasons.
Recovery Phase is activated the moment the visitor leaves the website or booking engine to convince the visitor to make a booking
Find the Right Solutions for Your Hotel
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