Online Marketing

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Online Marketing

Building guest confidence with personalised messaging

Adding personalised messaging to your hotel website is a great way to prepare for reopening. Learn how you can build guest confidence by adding the right messages for your guests.
Online Marketing

Conversational copywriting: how hotels can use it to increase direct bookings

Conversational copywriting is communicating with your visitors authentically. Learn how to use this to appeal to your potential guests and increase your hotel's direct bookings.
Online Marketing

How to exclude your hotel IP address from your reporting

Having accurate reporting is crucial for hotels. To ensure internal website traffic isn't impacting reporting accuracy, learn how to exclude the hotel office IP address from your hotel’s Google Analytics.
Online Marketing

How hotels can reduce the customer acquisition costs of metasearch campaigns

Metasearch is effective in increasing your reach but can also lead to high costs if not managed well. Here are three ways that hotels can reduce customer acquisition costs when using metasearch campaigns.
Online Marketing

5 Opt-in copy secrets for a higher newsletter signup rate

Increase newsletter sign-ups on your hotel website with five secrets on best converting opt-in copy.