Your hotel website has never been more important than now! Travellers have access to a big range of hotels in this online era, so how do you set your hotel apart from your competition? The answer is with a perfectly optimized website! Read our five tips to improve your hotel’s online strategy and boost your online performance:
#1: Mobile optimisation is key
Did you know that mobile searches for hotels are growing fast? Everyone from budget to luxury brands are seeing more and more guests booking through their phone or tablet. To keep up with this changing customer behavior, make sure your website is optimized for mobile! Moreover, optimizing your website for mobile can not only increase your direct bookings, but also attract the elusive millenial traveler.
Read more about this trend here
#2: Reviews run the world
People trust other people, therefore make sure to show reviews prominently on your website. Good reviews can not only have a positive impact on your conversion rate but as research shows it can even help increasing your ADR and your bottom line.
#3: Appearance is everything
Did you know that Airbnb’s success was mainly due to the great images they provided? Make sure to have high-quality pictures of your hotel taken from the right angle, it can make all the difference!
#4: The progress bar is essential
Did you convince your website guests to make a booking? Great! Now guide them through the booking process by showing all the steps to come and providing a time indication. They will be more likely to complete the process if there is an end in sight!
#5: Strategically use the last minute traveler
It’s better to hand out a discount than to have a vacant room. But since you don’t want your customers to always wait until the last minute to book, make a plan and be unpredictable with your last minute offers.
