March 21, 2019
With the unstoppable increase in mobile traffic, hotel marketers need to focus on the experience of guests visiting their website via smartphones. But is your mobile website ready to do its share when it comes to your direct bookings?
Hotelchamp data scientists frequently analyse trends and browsing habits amongst devices. Our data shows that Mobile sessions on hotel websites have exploded in the last two years: from 32% at the beginning of 2016,
February 7, 2019
This Wednesday the 6th of February, the United Kingdom’s Competition and Markets Authority (CMA) announced new “voluntary changes” from some of the travel industry’s biggest players in response to an investigation into a range of practices; including pressure selling, misleading discount claims, the effect that commission has on how hotels are ordered on sites, and hidden charges.
But what do these changes mean for hoteliers both in and outside the United Kingdom?
December 5, 2018
Hotelchamp now introduces ‘Autopilot’ – new technology set to revolutionise how hotels think about their online guest experience.
November 30, 2018
Traditionally associated with US retail sales, the reach and impact of Black Friday is increasingly permeating new industries and territories. But a potentially unexpected winner appears to be hotels outside the United States.
November 28, 2018
Christmas is a time for presents, foods and spending quality time with the ones we love. But not too much quality time, according to recent findings from Hotelchamp’s data science team.
November 13, 2018
It is said that actions speak louder than words and when it comes to social proof, noticing actual behaviour can be more powerful than we sometimes care to admit. As humans, we are built to adapt, to mimic actions and behaviour, to live according to an unspoken set of rules.
October 23, 2018
Hotelchamp data scientists frequently analyse trends and browsing habits amongst devices. As well as providing an understanding of how guests browse and book their overnight stays, it also provides valuable insight into how to optimise website campaigns and marketing to suit browsing behaviours and devices.
September 12, 2018
Hotelchamp has analysed 500 million data points from the booking process of 1500 hotels from around the world. From chains to independents and from resorts to hostels, regardless of whether guests are looking for luxury or simplicity, family or flexibility, the behaviour is the same – there is a definitive guest journey on every hotel’s website. Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in the decision-making process of every potential booker.
September 5, 2018
Hotelchamp’s Data Insight: The latest independent research and industry benchmarking, straight from the Hotelchamp data science team.
September 4, 2018
In recent years, the concept of colour psychology has become a hot topic in art and marketing, as well as many other areas. Experts and researchers have been able to make some meaningful discoveries about the psychology of colour and the effect it has on people’s behaviour, mood and feelings.
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