Hotels have taken advantage of Black Friday and bargain hunting guests in a record day for direct bookings

Whilst many consumers are on the hunt for discounted consumer electronics, toys or clothes, Black Friday has yielded phenomenal results for hotels catering to deal-seeking guests.

Traditionally the chance for U.S. brick-and-mortar retailers to offer deals and discounts on a day that marks the official start of the holiday shopping period, Black Friday has grown over the past 2 decades to encompass businesses all over the world in almost an entire week of unmissable discounts,

On October 27 2017, the British Competition and Markets Authority (CMA) announced plans to investigate third-party booking site practices and transparency. The investigation is the result of a year-long study conducted by the CMA that monitored digital comparison tools across a variety of different industries.

But what does this mean for the UK hotels that supply the inventory for these sites?

1. The good news for hoteliers is that it IS good news

The CMA’s decision to investigate the accuracy of booking sites comes at a crucial time for the hotel industry.

Amsterdam/Shanghai, 25th of October 2017 – Today, Hotelchamp and DerbySoft officially announce their partnership aimed at increasing and converting hotel website traffic. DerbySoft’s high-performance distribution services perfectly complement the Hotelchamp marketing platform for hotels, working together towards their shared goal of increasing hotel direct bookings and supporting their customers.

Principles of Persuasion

The average person makes over 10,000 decisions every day, a number of which concern buying. No-one makes all these decisions purely based on facts though – research shows that 90% of all purchasing decisions made are subconscious. At this crossroads of rationality and emotion lies the art of persuasion,  justifying gut feelings with data. This pairing of intelligent insight with emotional triggering is the guiding principle behind Hotelchamp’s technological solutions and platform.

The Curious World of Online Travel

Technology, and more specifically the internet, has been both the great disrupter and the great equaliser for the travel industry. By placing almost any kind of data imaginable at your fingertips, there was suddenly an equal expectation that the physical world should follow suit. The 1990s and the wider adoption of the internet saw a travel industry in bloom, as self-lead discovery of exotic new locales online provided both new destinations to visit and equal opportunity for even the smallest hotel to now have a global presence.

Meet our team all around the world!

Learn about the latest trends, meet with experts and influencers, network with colleagues and attend presentations by a variety of industry experts. There is much to learn by attending hospitality events and conferences as a hotel.

AMSTERDAM (11th of October, 2017) – Today, BeCurious and Hotelchamp officially announce a partnership to create outstanding customer experience online.

What does a hotel, an airline, a food & beverage (f&b) franchise and Airbnb have in common? They may be more alike than you first thought. Hotels, airlines, f&b franchises and Airbnb all share many of the same issues – competition with lower cost, perishable inventory, customers purchasing in advance, and high demand.

At the beginning of last year, Skift declared 2017 “the year when loyalty becomes an even bigger focus for hotels” – because consumers just aren’t as loyal as they used to be. Since then, high-profile brands have been rethinking their approaches to loyalty and updating their programmes. Independent hotels are finding ways to create their own loyalty programmes to incentivise guests make repeat bookings at their property. 

On Wednesday 13 September, TrustYou and Hotelchamp officially announced their partnership to help hotels improve the online guest experience. TrustYou’s established Meta-Reviews service will complement Hotelchamp’s solution. TrustYou is an expert in analyzing worldwide reviews, posts and surveys, and transforming these into Meta-Reviews to provide convenient summaries and scores for hotels. This will be combined with Hotelchamp’s all-in-one direct booking platform to boost direct bookings and build stronger guest relationships.