To help you entice and entertain guests, the Hotelchamp team has brainstormed some outside-the-box ideas for your new social distancing direct booking benefits.

In this case study, we focus on how one of our partners sold 60 rooms in less than 2 days using a unique offer and a multi-channel promotional strategy.

Watch now: We took a look at how bookings for city vs. country hotels in the UK market have been affected by COVID-19 how these hotels can still appeal to travellers.

Hotels are looking forward to a confirmed date that they can re-open their doors. Here are our three top picks for clever campaigns for a strong re-opening.

Although hotels have removed nearly all risk from travel by offering free cancellation rates, travellers are still not booking. Free cancellation just isn’t enough. Too much uncertainty is preventing travellers from committing to specific travel dates, even with the option to easily cancel. Booking flights is difficult and unpredictable while it’s hard to foresee changes in government restrictions. However, measured in website visits alone there are plenty of people exploring hotel websites. And to tap into this demand,

Watch now: Hotels are using informative COVID-19 messaging on their websites to keep guests up to date. They are keen to reassure anxious guests and communicate essential information. But are website visitors seeking this information, and is it important to your potential guests?

The biggest misconception about hotel websites is that they don’t have enough data for a reliable indication of demand. Learn how to easily use your own hotel website data as a reliable demand thermometer using Demand Tracker.

While it is common knowledge that demand has dried up in recent weeks, it is perhaps surprising to see that there is still a large amount of traffic landing on hotel websites. From data across Hotelchamp’s customers, we see that transactions (yellow line) have dropped to 8% of where they were on March 10, but sessions (green line) are doing 4.1x better at 33% of their March 10 numbers.

Visitors are still researching,

Many businesses around the world, including hotels, are currently in the middle of one of the biggest social experiments they’ve ever conducted — working from home. The majority of these offices may have never worked remotely before, especially in the hotel industry where so much work is done on-site. Read here to learn how to effectively communicate when working from home!

We spoke with hoteliers from around the world to share valuable insights and discuss the COVID-19 strategies that are being implemented in hotels. 

Hosted by Helen Skiba, a Key Account Manager at Hotelchamp. Joined by Ric van Holthe tot Echten, previously a Revenue Manager and a Commercial Manager for both independent and chain hotels, and now the owner of Revenue Guru, a revenue management and online marketing consulting company for hotels.