A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who enter a website leave in less than 15 seconds and you start to see a concerning phenomenon – the ‘trampoline’ effect.

Is your hotel already making use of Facebook’s Dynamic Ads? Today we look at how intelligent use of these Dynamic Ads for Travel can better guide website visitors back into the right phase of your direct booking process.

Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison.

The Internationale Tourismus-Börse Berlin (ITB) is the largest tourism trade fair in the world – with more than 10.000 exhibitors and attendees from over 180 countries. In other words, ITB is big – so big that it feels like the conference hall is a city representing every corner of the world, set up for five days before disappearing like a mirage in the desert.

If you work in any area of tourism, then this is a must-attend event.

There are various internal and external factors that influence guests when evaluating a hotel, ranging from location, amenities, reviews and personal taste. A factor that arguably lies at the crossroads of all these factors is Price sensitivity.  Price sensitivity can be defined as the degree to which a customer’s behaviour is affected by the cost of a service or product – they may be convinced of the benefits, but need extra reassurance or reminding when it comes to the value they’re receiving.

Hotels have taken advantage of Black Friday and bargain hunting guests in a record day for direct bookings

Whilst many consumers are on the hunt for discounted consumer electronics, toys or clothes, Black Friday has yielded phenomenal results for hotels catering to deal-seeking guests.

Traditionally the chance for U.S. brick-and-mortar retailers to offer deals and discounts on a day that marks the official start of the holiday shopping period, Black Friday has grown over the past 2 decades to encompass businesses all over the world in almost an entire week of unmissable discounts,

On October 27 2017, the British Competition and Markets Authority (CMA) announced plans to investigate third-party booking site practices and transparency. The investigation is the result of a year-long study conducted by the CMA that monitored digital comparison tools across a variety of different industries.

But what does this mean for the UK hotels that supply the inventory for these sites?

1. The good news for hoteliers is that it IS good news

The CMA’s decision to investigate the accuracy of booking sites comes at a crucial time for the hotel industry.

Amsterdam/Shanghai, 25th of October 2017 – Today, Hotelchamp and DerbySoft officially announce their partnership aimed at increasing and converting hotel website traffic. DerbySoft’s high-performance distribution services perfectly complement the Hotelchamp marketing platform for hotels, working together towards their shared goal of increasing hotel direct bookings and supporting their customers.

Principles of Persuasion

The average person makes over 10,000 decisions every day, a number of which concern buying. No-one makes all these decisions purely based on facts though – research shows that 90% of all purchasing decisions made are subconscious. At this crossroads of rationality and emotion lies the art of persuasion,  justifying gut feelings with data. This pairing of intelligent insight with emotional triggering is the guiding principle behind Hotelchamp’s technological solutions and platform.

The Curious World of Online Travel

Technology, and more specifically the internet, has been both the great disrupter and the great equaliser for the travel industry. By placing almost any kind of data imaginable at your fingertips, there was suddenly an equal expectation that the physical world should follow suit. The 1990s and the wider adoption of the internet saw a travel industry in bloom, as self-lead discovery of exotic new locales online provided both new destinations to visit and equal opportunity for even the smallest hotel to now have a global presence.