Social Proof is a powerful psychological technique that can make or break a business. But social proof is far more than just Facebook or followers – the power of ‘general consensus’ is present in everything from sitcoms to overdue tax reminders. In this 3 part series, we look at the objective value of social proof and how smart marketers can weaponise it to persuade and personalise it to their audiences.

Amazon was founded in 1994 by Jeffrey Bezos. Bezos was 30 years old and working on Wall Street at the dawn of the internet revolution. Like many others at the time, Bezos made the swift decision to quit his job and start a company to take advantage of the surging popularity of the internet. Bezos composed a list of the top 20 products that he could potentially sell on the internet, eventually deciding on books due to their low cost and universal demand.

Hotelchamp and Revinate join forces

Hotelchamp and Revinate today announced a new technology partnership that allows hotels to seamlessly link personalised email marketing campaigns to the hotel’s website experience. Marketers can now more efficiently bring entire direct booking campaigns to market.

Hotelchamp has been awarded best Dutch startup of 2018. In a fully packed Atlas Theater in Emmen, Hotelchamp won the Young Business Award on June 7.

Do you know your hotel website conversion rate? The exact percentage? For many hotel marketers, it is the single best indicator of website performance – the lookers that turned to bookers at the bottom of your marketing funnel. You likely know where you’re losing them in the customer journey too – metrics like conversion funnels are designed specifically to show you on which page they’re leaving.

How Metasearch impacts the Hospitality Industry

Metasearch has changed the way people book travel. With the majority of holidaymakers first deciding their destination, the next step is often to gather the options for accommodation. By design, metasearch websites provide the freedom of choice and transparency that consumers are looking for in their decision making process.

This GDPR opinion piece by Hotelchamp CEO Kristian Valk originally appears in Tnooz.

Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.

The European Union’s new General Data Protection Regulation certainly means a significant recalibration for anyone who holds or uses customer data – from May 25, use of that data requires explicit consent,

Hotelchamp has been awarded the “Red Herring Top 100 Europe” which highlights the top 100 most outstanding entrepreneurs and promising companies within Europe. Red Herring selects the award winners from approximately 2000 privately financed companies each year in Europe. Since 1996, Red Herring has kept tabs on these up-and-comers. The Red Herring editors were among the first to recognise that companies such as Google, Docusign, Twitter, Palantir, Salesforce.com and YouTube would change the way we live and work.

Starting today, Hotelchamp is introducing the ability to manage all your marketing activity through the Hotelchamp platform. As well as being the control centre for Hotelchamp’s signature website guest journey and conversion boosting solution, the platform now acts as a single hub through which you can manage an extensive range of your other marketing activities. Retargeting, review management, competitor & OTA rate-shopping, metasearch advertising, in-depth visitor analysis technology and more will all soon be coordinated from a single platform.

A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who enter a website leave in less than 15 seconds and you start to see a concerning phenomenon – the ‘trampoline’ effect.