Have you ever thought about how your website is perceived by guests who are on their mobile phone? In this blog post we will give you a few tips on how to increase your mobile bookings and how to optimise your mobile platform.
Having a mobile friendly website or even a hotel app, can have a direct impact on your guests’ overall satisfaction and it can further impact the rise of direct bookings. According to Skift*, 52% of millennial business travellers book a hotel via their mobile phones. It is a tough environment for Hoteliers to compete in. As mobile usage has become an ever-present factor for guests when booking their accommodation. You need to update your mobile strategy to convince hotel guests to book their stay in your hotel, via their mobile phones.
Make your website mobile friendly
Even though this seems like the most logical way to increase your number of mobile bookings, many hotels are still not mobile friendly. You must adapt your website format for mobile devices. There are two basics steps you need to take to make your website mobile friendly. First, you should check how mobile friendly your website already is. Many tools exist to check this, one of our favourites is Google’s tool. Secondly, You can also then make use of external tools to adapt your website to mobile. We recommend making use of external tools such as: WordPress Mobile Plugins, Bmobilized, Dudamobile or make use of a responsive web design.
Help your guest faster
Guests are becoming more impatient when they book hotels, if it takes too long to load a hotel website on their mobile phone they will give up and book elsewhere. Statistics have shown that 53% of people will abandon a mobile website if it doesn’t load in less than three seconds, these statistics are frightening. Based on research performed by Google*, an average website takes 22 seconds to load fully on a mobile phone. So make sure your mobile platform loads fast enough so that guests stay on it and book on it.
Make booking by mobile attractive
In order to make your mobile website more attractive:
– Include more detailed room information accompanied with high-resolution pictures, that is optimised for mobile phones.
– Offer mobile guests extra features such as booking rooms via text message or online concierge services.
– Make your mobile website easier to navigate in by keeping your website brief and to the point. In addition to making it possible for guests to book on all the pages, so guests don’t have to click back and forth when they are ready to book their stay in your hotel.
Know your guests
Personalise your guests experience on your website. This is a subject that we here at Hotelchamp are very keen on. For more info on this, we previously wrote 5 steps to personalise your hotel website. Read more on how to personalise your website here.
Amaze your guest on every platform
It is important to amaze your guests on every platform your hotel is present on. According to research, 62% of guests anticipate hotels to post consistent content across all platforms, such as Facebook, LinkedIn, Twitter, Instagram, etc… To optimally keep track of all your social media content we recommend using planning systems like for example Hootsuite or Buffer. Make sure the content that you do post on your platforms is engaging digital content, people are more likely to want to share or like your post if it contains; a picture or video in it, if you are discussing current trends, including influencers and sum up the key takeaways from what you’re sharing.
Generating excellent digital content and making your website mobile friendly is not merely products, they are business opportunities for Hoteliers. By implementing these tips you will attract and retain your mobile bookings.