Designed to give you a deeper understanding of how to create designer tools, personalised targeting and effective campaigns, the Intermediate Certification is now live. The new certification level follows on from the Hotelchamp Beginner Certification that was launched earlier in 2020. Building on the Beginner lessons, the Intermediate Certification takes a more in-depth look into building high-quality tools to extend your other marketing activities, target visitors who have come from ads or other marketing channels and create effective promotional offers and campaigns. This is ideal for platform users who have completed the Beginner Certification or users who are already familiar with the basics and want to get further platform training.
What can you expect from the Intermediate Certification?
The Intermediate Certification lessons and final test takes around an hour to complete. The lessons are in short video format which are step-by-step guides of how to use the platform.
Does your hotel use social media, email marketing, metasearch or UTM tags? In the Intermediate Certification, you will learn how to create audiences to convert visitors who have been directed to your website from your other marketing channels. Get the most out of your marketing spend and traffic acquisition by creating campaigns to target and convert these visitors. Plus, you will also learn how to create your own audiences to target key dates and personas.
Special campaigns and promotions
For those times when you are running a unique promotion or flash sale, learn how to create tools to drive urgency and convert website visitors. You will learn everything you need to know to set up an email voucher, countdown timer and promo-code tool to highlight the special offers you are promoting.
You will learn more about building your own tools, including smart notifications to drive urgency, highlight events and show personalised messages. Plus, you’ll learn how to create mobile tools and find out why this is essential for every hotel website.
Design tips & tricks
Did you know you can use GIFs in Hotelchamp tools? And that you can play with transparency for images with cut-outs and unique designs? Learn everything you need to know to create high-quality tool designs to take your campaigns to the next level.
Hotelchamp Intermediate Certification Lesson Overview:
- Introduction to the Hotelchamp Intermediate Certification
- I1: Building tools
- I2: Building smart notifications
- I3: Building mobile tools
- I4: Building Chain-level tools
- I5: Creating audiences and targeting tools
- I6: Duplicating and renaming tools
- I7: Building campaign tools
- I8: Design tips and tricks
- I9: Take the test!
Completing the certification
After you have completed the lessons, the final step is completing a multi-choice, 40 question test. To pass, you need to get a score of 32 or higher. The test takes around 15 minutes to complete. Once you have passed, you will receive a certification which you can add to your LinkedIn profile.
To get started, make sure that you are logged in to the Hotelchamp Platform and then click here to go to Lesson 1. If you haven’t completed the Beginner Certification yet and want to get started there first, click here to go to Lesson 1 of the Beginner Certification.