Amsterdam/Shanghai, 25th of October 2017 – Today, Hotelchamp and DerbySoft officially announce their partnership aimed at increasing and converting hotel website traffic. DerbySoft’s high-performance distribution services perfectly complement the Hotelchamp marketing platform for hotels, working together towards their shared goal of increasing hotel direct bookings and supporting their customers.
The evident synergy between these two innovative companies will directly benefit hotels who seek to have more direct bookings via Metasearch on their Brand.com. Thanks to the DerbySoft Metasearch Manager, hotels gain more traffic to their website, where the Hotelchamp marketing platform optimises the site’s performance and booking conversion rate. The companies’ collaborative partnership kills two birds with one stone – improving quantity of traffic and quality of conversion leading to more direct bookings.
“We are pleased to work with Hotelchamp for our Metasearch Manager. Our customers can benefit from Hotelchamp’s solution in terms of boosting more direct bookings on their brand.com” said Co-founder and CEO Mr. Ted Zhang. “Our Metasearch Manager helps hotels to bid and optimize their presence on different metasearch channels, and finally drive more traffic to their brand.com. However, our dilemma is we can’t help hotels to optimize their website performance, and the overall user experience of hotel brand.com plays a big role on the conversion rate. Fortunately, Hotelchamp’s solution is perfect for us and our customers. We will work together to serve our customers, helping them to generate more revenues from direct bookings.”
“DerbySoft is one of the leading technology providers in the hospitality industry since 2002. A pioneer in their field, it is an honour to complement their advanced solution and work side-by-side to support our mutual clients. Thanks to DerbySoft’s Metasearch solution, it has never been so easy for hoteliers to generate traffic to their website, which is the first crucial step toward direct bookings. Hotelchamp maximises the value of this traffic, ensuring the actual booking happens through the hotel’s website. This mutual integration is a win-win situation for all our customers.” Kristian Valk, CEO of Hotelchamp.
At DerbySoft, we provide high-performance distribution services to different businesses that work together to serve customers in the hospitality industry. We help hotel suppliers, distributors, metasearch engines, and other technology providers in this industry conduct digital commerce efficiently. In essence, we provide innovative services that extend, enhance, and power the Global Distribution Network (GDN).
Hotelchamp was founded to boost hotel’s direct bookings and build guest relationships. Now the trusted solution for over 1,000 hotels in more than 45 countries, and integrating with more than 50 booking engines, Hotelchamp offers the leading sales and marketing platform for the hotel industry, giving hoteliers the tools and technology to improve their guest experience online and boost direct bookings.