Uncertainty is the word on everyone’s lips at the moment. While website traffic has taken a hit for hotels everywhere, there are still people coming to your website for a number of reasons.
Hoteliers, we recommend focussing your communication strategy around these three themes, so that website visitors can easily see what they’re looking for on your website:
Keep your website up-to-date with the latest COVID-19 measures your hotel is implementing.
Highlight flexible cancellation policies to reassure guests who are booking.
Focus on creating offers that will appeal to local visitors (based on geography of hotel).
If you are a Hotelchamp customer, visit our Template Library and use the filter ‘Crisis Campaign’ to find templates for these informative messages. If you are not a customer yet but want to set up messages like this on your website, send an email to [email protected]