Hotelchamp now introduces ‘Autopilot’ – new technology set to revolutionise how hotels think about their online guest experience. 

Traditionally associated with US retail sales, the reach and impact of Black Friday is increasingly permeating new industries and territories. But a potentially unexpected winner appears to be hotels outside the United States.

Hotelchamp has analysed 500 million data points from the booking process of 1500 hotels from around the world. From chains to independents and from resorts to hostels, regardless of whether guests are looking for luxury or simplicity, family or flexibility, the behaviour is the same – there is a definitive guest journey on every hotel’s website. Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in the decision-making process of every potential booker.

Hotelchamp has analysed 500 million data points from the booking process of 1500 hotels from around the world. From chains to independents and from resorts to hostels, regardless of whether guests are looking for luxury or simplicity, family or flexibility, the behaviour is the same – there is a definitive guest journey on every hotel’s website. Defined by 5 key phases, this guest journey is based on universal objectives, opportunities and obstacles that are present in the decision-making process of every potential booker.

Hotelchamp has been awarded best Dutch startup of 2018. In a fully packed Atlas Theater in Emmen, Hotelchamp won the Young Business Award on June 7.

Do you know your hotel website conversion rate? The exact percentage? For many hotel marketers, it is the single best indicator of website performance – the lookers that turned to bookers at the bottom of your marketing funnel. You likely know where you’re losing them in the customer journey too – metrics like conversion funnels are designed specifically to show you on which page they’re leaving.

Hotelchamp has been awarded the “Red Herring Top 100 Europe” which highlights the top 100 most outstanding entrepreneurs and promising companies within Europe. Red Herring selects the award winners from approximately 2000 privately financed companies each year in Europe. Since 1996, Red Herring has kept tabs on these up-and-comers. The Red Herring editors were among the first to recognise that companies such as Google, Docusign, Twitter, Palantir, Salesforce.com and YouTube would change the way we live and work.

Starting today, Hotelchamp is introducing the ability to manage all your marketing activity through the Hotelchamp platform. As well as being the control centre for Hotelchamp’s signature website guest journey and conversion boosting solution, the platform now acts as a single hub through which you can manage an extensive range of your other marketing activities. Retargeting, review management, competitor & OTA rate-shopping, metasearch advertising, in-depth visitor analysis technology and more will all soon be coordinated from a single platform.

Hotels have taken advantage of Black Friday and bargain hunting guests in a record day for direct bookings

Whilst many consumers are on the hunt for discounted consumer electronics, toys or clothes, Black Friday has yielded phenomenal results for hotels catering to deal-seeking guests.

Traditionally the chance for U.S. brick-and-mortar retailers to offer deals and discounts on a day that marks the official start of the holiday shopping period, Black Friday has grown over the past 2 decades to encompass businesses all over the world in almost an entire week of unmissable discounts,

Principles of Persuasion

The average person makes over 10,000 decisions every day, a number of which concern buying. No-one makes all these decisions purely based on facts though – research shows that 90% of all purchasing decisions made are subconscious. At this crossroads of rationality and emotion lies the art of persuasion,  justifying gut feelings with data. This pairing of intelligent insight with emotional triggering is the guiding principle behind Hotelchamp’s technological solutions and platform.