June 25, 2018
Social Proof is a powerful psychological technique that can make or break a business. But social proof is far more than just Facebook or followers – the power of ‘general consensus’ is present in everything from sitcoms to overdue tax reminders. In this 3 part series, we look at the objective value of social proof and how smart marketers can weaponise it to persuade and personalise it to their audiences.
June 21, 2018
Amazon was founded in 1994 by Jeffrey Bezos. Bezos was 30 years old and working on Wall Street at the dawn of the internet revolution. Like many others at the time, Bezos made the swift decision to quit his job and start a company to take advantage of the surging popularity of the internet. Bezos composed a list of the top 20 products that he could potentially sell on the internet, eventually deciding on books due to their low cost and universal demand.
June 12, 2018
Hotelchamp has been awarded best Dutch startup of 2018. In a fully packed Atlas Theater in Emmen, Hotelchamp won the Young Business Award on June 7.
June 8, 2018
Do you know your hotel website conversion rate? The exact percentage? For many hotel marketers, it is the single best indicator of website performance – the lookers that turned to bookers at the bottom of your marketing funnel. You likely know where you’re losing them in the customer journey too – metrics like conversion funnels are designed specifically to show you on which page they’re leaving.
May 28, 2018
Metasearch has changed the way people book travel. With the majority of holidaymakers first deciding their destination, the next step is often to gather the options for accommodation. By design, metasearch websites provide the freedom of choice and transparency that consumers are looking for in their decision making process.
May 24, 2018
This GDPR opinion piece by Hotelchamp CEO Kristian Valk originally appears in Tnooz.
Is that the sky falling, or just a new era dawning? If you believe the fear-mongers, GDPR is game-over for contemporary marketing techniques.
The European Union’s new General Data Protection Regulation certainly means a significant recalibration for anyone who holds or uses customer data – from May 25, use of that data requires explicit consent,
March 16, 2018
March 7, 2018
Is your hotel already making use of Facebook’s Dynamic Ads? Today we look at how intelligent use of these Dynamic Ads for Travel can better guide website visitors back into the right phase of your direct booking process.
February 20, 2018
Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison.
February 20, 2018
The Internationale Tourismus-Börse Berlin (ITB) is the largest tourism trade fair in the world – with more than 10.000 exhibitors and attendees from over 180 countries. In other words, ITB is big – so big that it feels like the conference hall is a city representing every corner of the world, set up for five days before disappearing like a mirage in the desert.
If you work in any area of tourism, then this is a must-attend event.
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