Many hotels fail to tailor their websites according to season, instead choosing to keep the same design and offers for the whole year. But every season has its own dynamics, and if you aim to increase your direct bookings, there are certain topics which are nice to cover on your website.
Here are three ways to optimise your website and get it ready for summer…

Messaging

Start updating your website by highlighting your summer-related facilities.

Introducing new Booking Window Targeting

Hotelchamp now provides handy booking window targeting options. These options make it easy to automatically trigger offers or campaigns to guests searching for dates a particular number of days in advance. You can now define specific booking windows based on whether the guest’s searched dates are greater than, less than, or equal to a specific number of days in the future.

These options can also be combined with specific date targeting,

Geo-targeted offers and rate disparity, and who makes the final decision when revenue management and marketing teams work together: these are just two of the issues we didn’t have time to discuss in our cram-packed webinar a few weeks ago. But we address these points – and more – in this short follow-up article.

Now available on demand, the webinar in question was Creating the Ultimate Couple: how to bring together marketing and revenue management teams,

When mobile phones first arrived on the scene,
they weren’t good for much besides making phone calls. Now, even the most basic
devices are effectively mini computers.

What does that mean for the hotel industry? At
every stage of the booker’s journey, your potential guests are using mobile
devices. In fact, over one-third of people use a mobile
device like a smartphone or tablet to book a hotel
room.

Here’s what you need to know about mobile
bookings to connect with travellers and win them over.

This Wednesday the 6th of February, the United Kingdom’s Competition and Markets Authority (CMA) announced new “voluntary changes” from some of the travel industry’s biggest players in response to an investigation into a range of practices; including pressure selling, misleading discount claims, the effect that commission has on how hotels are ordered on sites, and hidden charges.

But what do these changes mean for hoteliers both in and outside the United Kingdom?

Hotelchamp now introduces ‘Autopilot’ – new technology set to revolutionise how hotels think about their online guest experience. 

It is said that actions speak louder than words and when it comes to social proof, noticing actual behaviour can be more powerful than we sometimes care to admit. As humans, we are built to adapt, to mimic actions and behaviour, to live according to an unspoken set of rules.

Hotelchamp data scientists frequently analyse trends and browsing habits amongst devices. As well as providing an understanding of how guests browse and book their overnight stays, it also provides valuable insight into how to optimise website campaigns and marketing to suit browsing behaviours and devices.

In recent years, the concept of colour psychology has become a hot topic in art and marketing, as well as many other areas. Experts and researchers have been able to make some meaningful discoveries about the psychology of colour and the effect it has on people’s behaviour, mood and feelings.

The term “influencers” has been thrown around a lot – this year especially. “Influencers” are users on social media who have established both credibility and popularity within a certain industry.