March 16, 2018
A website’s bounce rate is the percentage of visitors who leave after only viewing a single page. Overlay this with the fact that more than half of the people who enter a website leave in less than 15 seconds and you start to see a concerning phenomenon – the ‘trampoline’ effect. A trampoline website is characterised with a high bounce rate and a low ‘dwell’ time – the amount of time spent viewing the page.
March 7, 2018
Is your hotel already making use of Facebook’s Dynamic Ads? Today we look at how intelligent use of these Dynamic Ads for Travel can better guide website visitors back into the right phase of your direct booking process.
February 20, 2018
Thinking of placing a price comparison on your hotel website? We look at the unexpected Do’s and Don’ts of the price comparison.
February 20, 2018
The Internationale Tourismus-Börse Berlin (ITB) is the largest tourism trade fair in the world – with more than 10.000 exhibitors and attendees from over 180 countries. In other words, ITB is big – so big that it feels like the conference hall is a city representing every corner of the world, set up for five days before disappearing like a mirage in the desert.
If you work in any area of tourism, then this is a must-attend event.
February 7, 2018
There are various internal and external factors that influence guests when evaluating a hotel, ranging from location, amenities, reviews and personal taste. A factor that arguably lies at the crossroads of all these factors is Price sensitivity. Price sensitivity can be defined as the degree to which a customer’s behaviour is affected by the cost of a service or product – they may be convinced of the benefits, but need extra reassurance or reminding when it comes to the value they’re receiving.
November 27, 2017
Whilst many consumers are on the hunt for discounted consumer electronics, toys or clothes, Black Friday has yielded phenomenal results for hotels catering to deal-seeking guests.
Traditionally the chance for U.S. brick-and-mortar retailers to offer deals and discounts on a day that marks the official start of the holiday shopping period, Black Friday has grown over the past 2 decades to encompass businesses all over the world in almost an entire week of unmissable discounts,
November 1, 2017
On October 27 2017, the British Competition and Markets Authority (CMA) announced plans to investigate third-party booking site practices and transparency. The investigation is the result of a year-long study conducted by the CMA that monitored digital comparison tools across a variety of different industries.
But what does this mean for the UK hotels that supply the inventory for these sites?
The CMA’s decision to investigate the accuracy of booking sites comes at a crucial time for the hotel industry.
October 16, 2017
Technology, and more specifically the internet, has been both the great disrupter and the great equaliser for the travel industry. By placing almost any kind of data imaginable at your fingertips, there was suddenly an equal expectation that the physical world should follow suit. The 1990s and the wider adoption of the internet saw a travel industry in bloom, as self-lead discovery of exotic new locales online provided both new destinations to visit and equal opportunity for even the smallest hotel to now have a global presence.
September 26, 2017
What does a hotel, an airline, a food & beverage (f&b) franchise and Airbnb have in common? They may be more alike than you first thought. Hotels, airlines, f&b franchises and Airbnb all share many of the same issues – competition with lower cost, perishable inventory, customers purchasing in advance, and high demand.
September 19, 2017
At the beginning of last year, Skift declared 2017 “the year when loyalty becomes an even bigger focus for hotels” – because consumers just aren’t as loyal as they used to be. Since then, high-profile brands have been rethinking their approaches to loyalty and updating their programmes. Independent hotels are finding ways to create their own loyalty programmes to incentivise guests make repeat bookings at their property.
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