February 7, 2018
There are various internal and external factors that influence guests when evaluating a hotel, ranging from location, amenities, reviews and personal taste. A factor that arguably lies at the crossroads of all these factors is Price sensitivity. Price sensitivity can be defined as the degree to which a customer’s behaviour is affected by the cost of a service or product – they may be convinced of the benefits, but need extra reassurance or reminding when it comes to the value they’re receiving.
November 27, 2017
Whilst many consumers are on the hunt for discounted consumer electronics, toys or clothes, Black Friday has yielded phenomenal results for hotels catering to deal-seeking guests.
Traditionally the chance for U.S. brick-and-mortar retailers to offer deals and discounts on a day that marks the official start of the holiday shopping period, Black Friday has grown over the past 2 decades to encompass businesses all over the world in almost an entire week of unmissable discounts,
November 1, 2017
On October 27 2017, the British Competition and Markets Authority (CMA) announced plans to investigate third-party booking site practices and transparency. The investigation is the result of a year-long study conducted by the CMA that monitored digital comparison tools across a variety of different industries.
But what does this mean for the UK hotels that supply the inventory for these sites?
The CMA’s decision to investigate the accuracy of booking sites comes at a crucial time for the hotel industry.
October 16, 2017
Technology, and more specifically the internet, has been both the great disrupter and the great equaliser for the travel industry. By placing almost any kind of data imaginable at your fingertips, there was suddenly an equal expectation that the physical world should follow suit. The 1990s and the wider adoption of the internet saw a travel industry in bloom, as self-lead discovery of exotic new locales online provided both new destinations to visit and equal opportunity for even the smallest hotel to now have a global presence.
September 26, 2017
What does a hotel, an airline, a food & beverage (f&b) franchise and Airbnb have in common? They may be more alike than you first thought. Hotels, airlines, f&b franchises and Airbnb all share many of the same issues – competition with lower cost, perishable inventory, customers purchasing in advance, and high demand.
September 19, 2017
At the beginning of the year, Skift declared 2017 “the year when loyalty becomes an even bigger focus for hotels” – because consumers just aren’t as loyal as they used to be. High-profile brands have felt this and are rethinking their approaches to loyalty and updating their programmes. Independent hotels are finding ways to create their own loyalty programmes to incentivise guests make repeat bookings at their property.
August 25, 2017
Monday 14th of August, our very own CEO Kristian Valk spoke on BBC World News about Hotelchamp and how we disrupt the hospitality industry!
August 23, 2017
Millennials are the generation born between 1980-2000. They represent the largest generation to date with more than 92 million people born in the US alone within this period. Statistics show that 86% of millennials travel to experience a new culture and 49% book last-minute vacations. The behaviours that have been associated with this generation are;
August 21, 2017
Recently we have been full steam ahead adding new features to your Hotelchamp Dashboard, and are excited today to announce one of our most anticipated releases: the Analytics Insights!
July 26, 2017
In this series, we introduce you to some of our great Champs! This time we had a chat with Chantall Bebb, Sales Development Representative of the UK market. Coming from Brazil, occasionally she also explores the Portuguese market. Read more about her experiences at Hotelchamp.
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