Traditionally associated with US retail sales, the reach and impact of Black Friday is increasingly permeating new industries and territories. But a potentially unexpected winner appears to be hotels outside the United States.

Christmas is a time for presents, foods and spending quality time with the ones we love. But not too much quality time, according to recent findings from Hotelchamp’s data science team.

Hotelchamp data scientists frequently analyse trends and browsing habits amongst devices. As well as providing an understanding of how guests browse and book their overnight stays, it also provides valuable insight into how to optimise website campaigns and marketing to suit browsing behaviours and devices.

Hotelchamp’s Data Insight: The latest independent research and industry benchmarking, straight from the Hotelchamp data science team.