Hotelchamp’s solution: how we increase direct bookings
Hotelchamp creates a sustainable future where hotels are less dependent on OTAs and have more control over their direct revenue, profitability, customer engagement and data. This way your hotel guests will receive more value for their money and a better customer experience. In this blog you can find out how we increase direct bookings for hotel websites.
The problem we solve
The hotel industry is out of balance. Hotels worldwide are in a race to remain competitive to drive more direct bookings in an online world dominated by online travel agencies (OTAs) such as Expedia and Booking.com. Four out of five bookings are made through OTAs (!) and it is time to turn that around. To stay ahead of the OTAs and their direct competition, many hotels are looking into the adoption of the latest technology. This will help them to acquire more guests directly and increase their direct revenue. Hotelchamp offers such a technology-based solution which can help hoteliers in boosting their direct bookings.
What we offer
The key solution to increase your direct bookings and build strong guest relations consists of several components:
Dedicated Conversion Specialists
Our Conversion Specialists will build a strong strategy specifically for your hotel. To start, they take a closer look at your website’s performance, data and the customer journey that your website visitors go through. Based on what they find in your website analysis, they will create the best strategy for your hotel to get your visitors to book direct. Did your website visitors have a problem with finding the booking engine or didn’t they know the advantages that booking directly can bring? This will all be included in the strategy. You will keep close contact with your Conversion Specialist since it is an ongoing process of analysing results and testing new strategies. In addition, you will receive a report of your website’s results once a month.
Our smart technology
Real-time use of your website’s data
Our smart technology analyses and uses your hotel website’s data in real-time. This means that your website visitors are monitored and analysed automatically and we use this data immediately. In this way, we can offer each website visitor a unique experience and adapt to their needs. We can target on four different levels: website source, geo-location, returning visitors and behavior, which consists of smart interactions and personalisation. Does one of your website visitors come from Germany? Then they will see German content. Are you welcoming a returning visitor to your website? Then they can continue exactly where they left off. We make your website personal and persuasive with the help of our smart tools.
To convince your guests and personalise their booking experience we have developed an elaborate set of tools. Our 12 tools are all based on personalisation and persuasion techniques. By making each visitor’s booking experience personal and unique and by using persuasion techniques founded on the 7 principles of persuasion of Dr. R. Cialdini, your visitors will be convinced to book direct. Our tools will be implemented as a layer over your original website and they will be adapted to fit your brand and website. Once we select the tools that fit your strategy best, we start increasing your direct bookings! Take a look at all our tools.
How our smart technology works
But how do all these components come together? These are the steps to follow:
1. Identify potential hotel guests
Our solution analyses the behavior and characteristics of your website visitors to help you understand what your potential guests are looking for. When you know your guests well, you can offer them exactly what they want and need. In this way, they will have no doubt about booking direct.
2. Use smart personalisation and persuasion
Each visitor is presented with unique targeted features based on their identity that enables them to receive special offers, read specific reviews and much more, depending on the defined strategy. This is where our specialised tools come in.
3. Evaluate and optimise
Our dedicated team of conversion specialists will continuously monitor, test, analyse and evaluate your website’s performance to provide you with the best strategy to engage with your guests. In addition to tracking each tool individually, you will have access to two different testing methods: website A/B testing and proposition testing. In website A/B testing we test if your overall website performs better with or without our tools. Proposition testing compares the conversion rate of two special offers. In addition, you can now keep track of the results yourself on our direct booking platform.
How you stay in control
The best platform the hospitality industry can get in 2017
The newest addition to our solution is a special direct booking platform. Here you can see all the results of your website and our tools. In addition, you can select and customize your own tools! The steps to take are:
- Select your favorite tools from our elaborate library
- Customize your tools to perfectly match your brand and website
- Keep control over your data and results
Read more about our direct booking platform.
Are you interested in increasing your direct bookings by creating your own tools and having a clear overview of your data?