It is with pride and enthusiasm that we announce the launch of great new product features for hotel website personalisation. In the coming weeks you will discover these features one by one. Today, we are delighted to start with the introduction of our brand new audience targeting method.
What is Audience Targeting?
We have now the ability to target specific audiences (also called segments) with specific notifications. We define an audience as a group of website visitors who has similar attributes, which can be the same geographical region or the fact that they are coming from the same website. Applicable to all our methods this new tool allows great customization and optimization to make messages more relevant. As an example, if an hotel wants to get more customers from Germany, it is now possible to only give discount or a nice voucher to website visitors from Germany. But there is more…
The tool allows the customization of the message based on four criteria:
Possibility to target visitors that are coming from specific geographical areas. We can just select a country and the tool will only be visible to visitors from that country.
Time on Site Targeting:
Possibility to target visitors according to their time spend on the website. It means the possibility to write a specific message for visitors that spend for example at least two minutes on the website.
Website Source Targeting:
Possibility to target visitors that coming from specific websites. For example, people coming from TripAdvisor could receive a different message than the ones from Google.
Returning Visitors Targeting:
Possibility to target visitors that have already visited the website.
Offering more relevant messages to specific target groups will increase your hotel website personalisation and will have a positive impact on the conversion rate!
This new progress gives our tools a great evolution. We are proud of our developers who have done a great job and we look forward to share with you the rest of our improvements!
Are you interested in increasing your direct bookings by creating your own tools and having a clear overview of your data? Request a demo now!